Dentyne Ice kills smelly, smoking-gun squid

This unsettling Dentyne Ice ad from Thailand has it all: a cheating husband, a jealous wife and a giant, horrible squid. The sea beast represents the man's sushi-breath from a secret after-work dinner. The wife smells it when he gets home and flies into a rage. So, the man pops a Dentyne Ice and, with more anger than seems appropriate, breathes a big "Ahhhhh" into the woman's face. Weird. By McCann in Bangkok.

—Posted by Tim Nudd

Previously on AdFreak:
Stop wasting your life online, says Dentyne
Avert bad breath/death with Thai toothpaste

Published on October 22, 2009 | Permalink | Comments (0)
Filed under Asia, Dentyne, Freaky, Gum, McCann Erickson, Nudd

Stop wasting your life online, says Dentyne

Dentyne

Can you surf the Web and chew gum at the same time? Perhaps, but you'll be wasting your time. That's according to Dentyne, which has a bunch of posters up in the NYC subway (and probably elsewhere) encouraging young people to get off their stupid computers for five minutes and "Make face time." Dentyne can help in this regard by giving you decent-smelling breath—something that's all but unnecessary on social networks but handy in actual social encounters. The ads, which seem to have originated in Canada, may run the risk of making Dentyne sound parental. But it's nice to see a youth-targeted campaign that has nothing but contempt for Facebook.

—Posted by Tim Nudd

Published on September 17, 2008 | Permalink | Comments (6)
Filed under Dentyne, Gum, Nudd, Social networks

 
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