Luvs spot features toddler crapping contestBy David Griner on Fri Jan 7 2011Welcome to the near future of reality TV: a competitive crapping contest for babies. This bizarre "Poop, There It Is" Luvs spot, while slightly less artful than yesterday's Huggies ad, is still a nice break from the usual talking-baby sort of nonsense we get from diaper ads. But it also marks the cultural death of "what happens in Vegas" and that one hit song by Tag Team. I kinda hoped one of the kids would burst its deuce balloon, just so we could hear "Who Let The Dogs Out?"
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Filed under Diapers, Griner, Luvs
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Huggies ad freezes kid's trail of destructionBy Tim Nudd on Thu Jan 6 2011JWT New York pulls off a neat trick with this visually stunning Huggies spot, managing to be both high-concept and lowbrow at once, with a humorous mock apology at the end that ties it all together. Artful advertising with a good sense of humor—a rare combination. Directed by MJZ's Fredrik Bond, with visual effects by MassMarket. Visual-effects company MassMarket talks about the spot after the jump.
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Filed under Diapers, Huggies, JWT, Nudd
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Huggies ad visits theme park of parenthoodBy Tim Nudd on Mon Oct 4 2010Huggies depicts the emotional experience of parenting as an amusement park in this lavishly detailed new commercial from Ogilvy South Africa. Some parents might disagree that childrearing is an endless fun-park adventure (see: "All Joy and No Fun"), but the spot is fantastical and fanciful enough to surely make the metaphor enjoyable for most viewers. The parents in the spot seem to be having a great time, anyway—probably because there's no ride called the Poop Explosion. See a seven-minute making-of video after the jump. Via Ads of the World. |
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Filed under Africa, Diapers, Huggies, Nudd, Ogilvy
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Fashion-challenged babies try Huggies jortsPosted on Fri May 28 2010The cut-off jean-shorts fad may have lost its cool factor among adults, but Huggies has rolled out a denim-pattern diaper for its less fashion-conscious babies. Apparently, Huggies fought with networks over the use of the word "poop," and ABC, ABC Family and Sprout refused to air JWT's ad until the ending line was altered. Guys, it's a diaper. Not much else goes on in those things. Besides, if you allow phrases like "I've got chic in my pants" and balk at "poop," you've got it for brains. —Posted by David Kiefaber |
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Filed under Diapers, Huggies, JWT, Kiefaber
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Australian diaper ad shows 'poop explosion'Posted on Thu Nov 12 2009
An infant makes a serious mess inside his mommy's crossover SUV in this Australian ad for BabyLove diapers. Mom can handle No. 1's and No. 2's, but when the kid unleashes a No. 3 (aka a "poop explosion"), she can't hide her disgust, and will need Harvey Keitel to clean out the inside of the car. (In a state of shock, she uselessly tries the windshield wipers first.) By DDB Melbourne. Via auto blog Jalopnik, which is concerned about whether the vehicle—identified as a Holden Captiva—can recover. —Posted by Tim Nudd
Previously on AdFreak: |
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Filed under Australia, DDB, Diapers, Gross, Nudd
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Huggies ads capture babies' crapping facesPosted on Wed Jul 29 2009
Ogilvy Brazil gets down to the nitty-gritty of diaper advertising with Huggies print ads showing babies giving their most determined pooping faces. The copy reads, simply, "Anytime. Anywhere." The charming lad (or perhaps lass?) shown here is far and away the most charismatic of the bunch. See the others here. The photos were apparently gathered from Flickr-using parents, whose offspring now will never forgive them. UPDATE: As pointed out in comments, it looks like these ads are scam. |
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Filed under Brazil, Diapers, Huggies, Nudd, Ogilvy
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Luvs empathizes with cast-off older siblingsPosted on Fri Jun 19 2009
Psychologists might disagree with the premise of this Luvs ad from Gerry Graf and Harold Einstein over at Saatchi & Saatchi. There's a pretty wide gulf between telling a kid he's getting a sibling and telling a husband he's getting cuckolded. Different emotional and physical bonds, different stages of brain development, etc. Plus, the ad feels a bit long. Still, it's an amusing way to highlight an issue that parents, already overloaded at that stage, usually shrug off. But if your younger, more attractive brother starts putting the moves on Mom, you'll want to call someone other than Luvs. —Posted by David Kiefaber |
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Filed under Diapers, Kiefaber, Luvs, Saatchi & Saatchi
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Got serious speech problems? Try HuggiesPosted on Thu May 21 2009
Over at Adweek.com, Eleftheria Parpis is less than enamored by this Huggies spot from JWT featuring an expecting couple who can only say "me" (the wife) and "you" (the husband). If this scenario were taking place in my life, I'd be sobbing "Why me?" and my wife would be screaming "Damn you!" But that's a story for couples' therapy. I've drifted from my point, and so does this 60-second ad. Still, it makes a potent statement with the birthing scene at the end, reminding me of one big reason I don't want kids. There's also not a diaper to be seen, either. Just like at my house. Oh, and those of you with little ones at home trying to make plans for this holiday weekend: Good luck getting a sitter, suckers! |
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Filed under Diapers, Gianatasio, Huggies, JWT
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Huggies sees workplace full of big babiesPosted on Fri Apr 4 2008
This Huggies ad from JWT might have worked better if they'd dressed babies up in business clothes and let them toddle around to their heart’s content. As it is, it looks like someone put horse tranquilizers in accounts payable’s coffee machine. I also now have to picture an office full of thirtysomethings wearing Huggies because they’ve lost bladder and bowel control as well as equilibrium. Was this the inspiration? —Posted by David Kiefaber |
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Filed under Diapers, Huggies, JWT, Kiefaber
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