Australian diaper ad shows 'poop explosion'

An infant makes a serious mess inside his mommy's crossover SUV in this Australian ad for BabyLove diapers. Mom can handle No. 1's and No. 2's, but when the kid unleashes a No. 3 (aka a "poop explosion"), she can't hide her disgust, and will need Harvey Keitel to clean out the inside of the car. (In a state of shock, she uselessly tries the windshield wipers first.) By DDB Melbourne. Via auto blog Jalopnik, which is concerned about whether the vehicle—identified as a Holden Captiva—can recover.

—Posted by Tim Nudd

Previously on AdFreak:
Huggies ads capture babies' crapping faces

Published on November 12, 2009 | Permalink | Comments (4)
Filed under Australia, DDB, Diapers, Gross, Nudd

Huggies ads capture babies' crapping faces

Ogilvy Brazil gets down to the nitty-gritty of diaper advertising with Huggies print ads showing babies giving their most determined pooping faces. The copy reads, simply, "Anytime. Anywhere." The charming lad (or perhaps lass?) shown here is far and away the most charismatic of the bunch. See the others here. The photos were apparently gathered from Flickr-using parents, whose offspring now will never forgive them. UPDATE: As pointed out in comments, it looks like these ads are scam.

—Posted by Tim Nudd

Published on July 29, 2009 | Permalink | Comments (7)
Filed under Brazil, Diapers, Huggies, Nudd, Ogilvy

Luvs empathizes with cast-off older siblings

Psychologists might disagree with the premise of this Luvs ad from Gerry Graf and Harold Einstein over at Saatchi & Saatchi. There's a pretty wide gulf between telling a kid he's getting a sibling and telling a husband he's getting cuckolded. Different emotional and physical bonds, different stages of brain development, etc. Plus, the ad feels a bit long. Still, it's an amusing way to highlight an issue that parents, already overloaded at that stage, usually shrug off. But if your younger, more attractive brother starts putting the moves on Mom, you'll want to call someone other than Luvs.

—Posted by David Kiefaber

Published on June 19, 2009 | Permalink | Comments (0)
Filed under Diapers, Kiefaber, Luvs, Saatchi & Saatchi

Got serious speech problems? Try Huggies

Over at Adweek.com, Eleftheria Parpis is less than enamored by this Huggies spot from JWT featuring an expecting couple who can only say "me" (the wife) and "you" (the husband). If this scenario were taking place in my life, I'd be sobbing "Why me?" and my wife would be screaming "Damn you!" But that's a story for couples' therapy. I've drifted from my point, and so does this 60-second ad. Still, it makes a potent statement with the birthing scene at the end, reminding me of one big reason I don't want kids. There's also not a diaper to be seen, either. Just like at my house. Oh, and those of you with little ones at home trying to make plans for this holiday weekend: Good luck getting a sitter, suckers!

—Posted by David Gianatasio

Published on May 21, 2009 | Permalink | Comments (5)
Filed under Diapers, Gianatasio, Huggies, JWT

Huggies sees workplace full of big babies

This Huggies ad from JWT might have worked better if they'd dressed babies up in business clothes and let them toddle around to their heart’s content. As it is, it looks like someone put horse tranquilizers in accounts payable’s coffee machine. I also now have to picture an office full of thirtysomethings wearing Huggies because they’ve lost bladder and bowel control as well as equilibrium. Was this the inspiration?

—Posted by David Kiefaber

Published on April 4, 2008 | Permalink | Comments (2)
Filed under Diapers, Huggies, JWT, Kiefaber