Disembodied head shows off Diesel helmets
This brilliant and hilarious Diesel video, created by Shackleton and seeded by The Viral Factory, tells the poignant tale of Quique the Head, an Argentinean man born without a body but with plenty of hope and attitude. Quique faces all sorts of physical and emotional challenges, but he's determined to live a full and exciting life. The video's presented as a clip from a tabloid-style show called Oustanding Lives, whose over-the-top announcer outdoes himself with lines like: "Quique's head is not only full of strangely arranged organs, it's also full of dreams." There are loads of great little details, and the product—a new line of Diesel helmets—is seamlessly woven into the narrative as well. Quique is constantly rolling off tables and down stairs, and can use all the protection he can get. |
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Published on September 24, 2009 | Permalink
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Enjoy a nice Diesel fragrance ad to the faceFred & Farid's ads for Diesel's Only the Brave fragrance are disturbing. What's with the fist-shaped bottle? It seems awfully clenched and angry. Adweek's Eleftheria Parpis explains: "The new fragrance attempts to redefine masculinity ... and the campaign tries to turn a symbol, usually of violence, power or ... courage into a philosophy of life." I'm not buying it, Diesel! That fist looks primed to strike. Threateningly propped between the legs of Common and other models, it's not a symbol of some new code of manhood, but a tired totem of macho sexuality and aggression. By implication, the guys are spruced up for the evening and spoiling for a fight. Yeah, they smell great, but they'll gladly use force to get their way. |
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Published on May 5, 2009 | Permalink
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Diesel kids enjoy a mind-blowing adventureThis six-minute-plus promo for Diesel's fall/winter kids' collection had me hooked all the way through. It's an insanely creative and disjointed mini-epic, worthy of being called a film and not just a commercial. This was made to sell children's clothes?! The surreal montage borrows ideas and styles from Dr. Seuss, J.K. Rowling, Jules Verne, Terry Gilliam and H.R. Pufnstuf-era Sid and Marty Kroft, to name a few. But the clip surpasses the sum of its inspirations and scores because it accurately captures—as near as my ancient brain can recall—the fantasy worlds inside kids' heads. Check out the scene where the kids glide over the icy landscapes only to be swallowed up in the industrial piping of a crazed factory apparatus. The finale is unnerving, as the whole cast—bathed in an unearthly, almost hellish glow—start screaming. Their eyes blaze like the kids in Village of the Damned, and the embers buzz away into the darkness like fireflies or stars. Oh, man! If that doesn't convince you to buy Diesel clothing, nothing will. —Posted by David Gianatasio |
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Published on December 10, 2008 | Permalink
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Diesel wants '70s hard-core for its birthdayDiesel turns 30 this year, and is planning a big international birthday party, with events planned in 17 cities on Oct. 11. To advertise it, the company has released this video featuring 1970s porn footage, with animation hiding the naughty bits (and recasting the scenes in amusing ways). The technique is known as "SFW XXX," and while it's pretty funny, it's not really that work-safe. Created by The Viral Factory. |
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Published on September 25, 2008 | Permalink
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Never play soccer around gestating clones
—Posted by David Kiefaber |
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Published on October 9, 2007 | Permalink
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If nothing else, global warming is finally cool
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Published on February 26, 2007 | Permalink
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