Diet Dr Pepper guy just wants you to believe
Since the invention of diet soda, advertisers have tried hard to convince consumers that it tastes just as good without the 10 tablespoons of sugar. The latest to try is Diet Dr Pepper, courtesy of Deutsch, whose whimsical effort harkens back to childhood Claymation specials, which, as you may know by now, normally scare the bejesus out of me. But despite the moving clay, this commercial isn't that frightening, with the notable exception of one trippy part when the Easter Bunny starts shouting out flavors, like he just downed a bag of Jelly Bellys. The spot is actually kinda cute, with all the holiday icons along with Bigfoot and the Tooth Fairy in a therapy group called "I Exist," whining about how no one believes in them. When the Diet Dr Pepper guy shares that he wants people to believe in a good diet soda, they all laugh at him. Of course, remember how heartbroken you were when you found about Santa? You might as well prepare for a similar disappointment if you think diet soda will ever taste like regular. —Posted by Rebecca Cullers See also: |
|
Published on September 22, 2009 | Permalink
| Comments (3)
|
Dr. Dre taking it slow in new Dr Pepper spot
Dr. Dre is the latest fake doctor contributing his name value to Dr Pepper. In Dre's case, he's also contributing the first officially released beats from the much-delayed Detox, his album that's due later this year, until it gets pushed back again. Nevertheless, Dre's imaginary medical credentials lend weight to his claim that "scientific tests prove when you drink Dr Pepper slow, the 23 flavors taste even better." And he's not alone. His colleagues Dr. J, Dr. Frasier Crane, and Gene "Dr. Love" Simmons (ew) all agree with him. Dr. Who and Dr. Wagner Jr. couldn't be reached for comment. —Posted by David Kiefaber |
|
Published on June 1, 2009 | Permalink
| Comments (1)
|
Axl Rose and Dr Pepper deserve each other
Having written about Dr Pepper's infamous Guns N' Roses promotion before, we should come full circle with the latest about it. As you've surely heard, GNR has filed a lawsuit demanding that Dr Pepper make good on its promise to give everyone in America a free soda now that Axl Rose has finished his masterpiece, 17 years in the making. Dr Pepper's attempts to pay up, via a coupon on its Web site, failed when the site crashed. Fans then flamed the band—and specifically Axl. I think it's just misdirected anger over the dreadlocks, but GNR still wants an apology. At the same time, Axl is being accused of attacking China with this new album, and record execs are blaming the record's poor reception on Axl's disappearing act over the last few weeks. I don't know about you, but Axl just made first pick for my Fantasy PR Team. —Posted by Rebecca Cullers |
|
Published on December 2, 2008 | Permalink
| Comments (5)
|
Dr Pepper admits defeat with GNR stunt
—Posted by David Kiefaber |
|
Published on October 24, 2008 | Permalink
| Comments (5)
|
Love means not having to share your soda
In honor of Valentine’s Day, here’s this amusing old Dr Pepper ad from Young & Rubicam in which the guy will buy tampons for his lady, he’ll wash her underwear, he’ll practice yoga with her, but he has to draw the line somewhere. The ad is also noteworthy for its use of Meat Loaf’s “I’d Do Anything for Love (But I Won’t Do That),” a song that confuses and frustrates some people, who believe (wrongly, it seems) that Loaf never reveals in the song exactly what it is he won’t do. Here, at least, the lyrics make obvious sense. |
|
Published on February 14, 2007 | Permalink
| Comments (8)
| TrackBack (0)
|
