Get naked, say the pervy scrubbing bubbles

What's really inside your household cleaning products? It could be a bunch of dirty-minded chemicals, who are all bright and bubbly and innocent in TV commercials but who indulge in debauchery off camera, hanging around long after cleaning time to watch you give your naked bod a good scrub in the shower. That's the warning in the video below from Droga5 and Method, the maker of environmentally friendly cleaning products. "When did clean become so dirty?" the company asks, and wants you to ask your elected officials. The goal is to require all cleaning products to list their ingredients on their labels, and to keep depraved bubble gangs out of your bathroom. UPDATE: Method has now pulled the video off YouTube after complaints that the spot is sexist.

—Posted by Tim Nudd

Published on November 20, 2009 | Permalink | Comments (16)
Filed under Cleaning products, Droga5, Environment, Method, Nudd, Parody, Politics

Bas Rutten fights cell-phone plans for Net10

Droga5 and Epoch Films cast mixed-martial-arts badass Bas Rutten in this "Cell Defense" campaign for pre-paid cell-phone company Net10.com. He demonstrates various ways to fight back (physically) against your existing cell-phone plan. (See another video here.) "Cell Defense" ... hilarious! I bet it took two copywriters to think up that one. That said, there is something absurdly amusing about Rutten, who looks like Moby on steroids, repeatedly bellowing "Cancel your face!" as he mock-punches his sparring pal. I guess resorting to violence is OK if your mobile provider won't let you prematurely terminate the plan that you willingly signed up for. That's the American way. The funniest part of the clip is the "Don't try this at home" warning. Yeah, I'm sure kids would never dream of it.

—Posted by David Gianatasio

Published on July 13, 2009 | Permalink | Comments (1)
Filed under Droga5, Gianatasio, Net10, Telecom

Everyday bike heroes get in Droga5's face

Droga5 really did its job with the Guitar Hero World Tour bike video, as the dorks are now crawling out of the woodwork. Not in adulation or in awe, but to challenge and then pwn Droga5 at its own game with their own hard-to-believe, straight-to-YouTube bike stunts. Could MTV/Activision ask for anything more? Maybe they can ask for their money back on the athlete and Heidi Klum GHWT vids, which now seem stale, dated, boring and misguided when it comes to reaching the kids. Via Post Advertising.

—Posted by Jeremy Greenfield

Published on November 25, 2008 | Permalink | Comments (1)
Filed under Droga5, Greenfield, Guitar Hero

Droga5 outdoes itself with 'Bike Hero' viral

Before I'd finished watching this viral video about Guitar Hero World Tour, I was already suspecting Droga5. Sure enough, the clip is a meticulous creation from the same people who brought us the evil cell phone and the Brian Morrissey Shopping Network. Some people seem disappointed that "Bike Hero" is professionally produced. But come on. It would take a small army to assemble a shot even half as complex. Still, it was probably a lot cheaper than this spot.

—Posted by David Griner

Published on November 24, 2008 | Permalink | Comments (4)
Filed under Droga5, Griner, Guitar Hero, Video games

HoneyShed trying hard to find some friends

I freely admit I'm obsessed with HoneyShed. The Publicis-backed Internet shopping channel from Droga5 and Smuggler is such a different idea, often bizarre and always interesting, and one I've tried to put in perspective recently. One part of the site's relaunch last week I didn't get to cover in detail: its embrace of social media. HoneyShed started following me on Twitter, after already adding me as a friend on Facebook. For me, HoneyShed's success or failure is pretty straightforward: It has to build a sizable audience before advertisers will buy into the concept. The company says it will get to 550,000 users in month's time. Early signs are it has a tough row to hoe. Quantcast still can't find signs of an audience, HoneyShed has a pedestrian 122 followers on Twitter, and the HoneyShed blogs have tumbleweeds blowing by them, drawing few comments to posts. What's more, the only blogs that are talking up HoneyShed are those devoted to marketing and advertising. Is this a bad sign, or is it simply too soon to tell?

—Posted by Brian Morrissey

Published on November 20, 2008 | Permalink | Comments (10)
Filed under Droga5, HoneyShed, Morrissey, Smuggler