'Economist' loves vintage pop-culture trivia
This Economist billboard from BBDO appeared in Dallas, so of course it makes the point that people in Texas are idiots. Not really. The message is that we're so immersed in pop culture (even 30-year-old TV shows) that we're ignorant of current events. But isn't that especially true of people in Texas? The ad makes the magazine seem kinda snooty, but I'll keep it in mind the next time I need a source for boring and violent global news and insights I can't understand. The answer to the J.R. question, of course, is "Kristin." Not that I'm old or vapid enough to remember losing about 1,000 bets by backing "Sue Ellen" when the episode originally aired. |
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Published on June 15, 2009 | Permalink
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'Economist' delivers pizza as its second job
Ads for The Economist are always refreshingly high-brow, even when I feel like I'm too plebeian to understand some of them. Now, the magazine is courting college-age readers who have a healthy intellectual appetite and an unhealthy diet. BBDO New York created a series of Economist-branded pizza boxes, which were then supplied to more than 20 pizzerias in the Philadelphia area. The boxes cover such topics as "Arable and permanent crop land by country" and "Mushroom exports to U.S." (Thanks for all the 'shrooms, Canada!) There were some Twister-based promotions, too, but it's going to take something a lot stronger than Canadian mushrooms to get me tangling appendages on the floor of a train station. So, will all this creativity actually spark younger readers to embrace something that seems sterile and nerdy? I mean, it's been tried before. Via Ads of the World. —Posted by David Griner |
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Published on November 3, 2008 | Permalink
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