Aardman animates series of quirky E.D. ads
Finally, some halfway-decent erectile-dysfunction advertising. Over in the U.K., Levitra marketer Bayer Schering Pharma has unveiled nine animated shorts from Aardman Animations (and Prospero London) that tell the tale of "one man's journey from droop to Don Juan." Parts 1 and 8 are posted here. Here are all nine episodes. (The last one is a bit randy—the kind of thing Marge Simpson might appreciate.) The series, featuring a quiet, introspective E.D. sufferer named Dennis and his long-suffering yet sympathetic wife, has that über-British self-effacing tone of Aardman's Wallace & Gromit cartoons. "My life started getting a little, shall we say, tricky a while ago," Dennis explains on the YouTube site. "Activities in the bedroom became, you know, increasingly limited. No naughty business as it were. Not that I didn't want it, I just couldn't. It got me down, but now I'm back to my fine, upstanding self and you can see how in these videos. This is my story. Maybe it will even strike a chord with you." It sure beats U.S. E.D. advertising like the ads with the Whiskey Dicks and the dude who talks to his reflection on the way to the doctor.
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Published on October 15, 2009 | Permalink
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Mexican ad for Viagra actually doesn't suck
Viagra commercials are generally awful, particularly the "Viva Viagra" ones with the guys sitting around grinning widely as they play music and sing about their erections. (The best thing about those ads is the name Copyranter gave the band: the Whiskey Dicks.) Cialis ads are no better. Maybe it's just because E.D. advertising is so wretched, but the new Viagra spot above, from Z Publicidad in Mexico, is pretty decent. It actually has an idea—it takes its characters back in time, all the way back to the first time—and strikes a decent, non-off-putting balance between romance and passion. By the end of the spot, the couple appear to be in their late teens. Go back any further, and they'd be in a JC Penney commercial. |
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Published on February 27, 2009 | Permalink
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E.D. advertiser thrilled with 'bonk' headline
The Advanced Medical Institute, an Australian company that specializes in erectile-dysfunction treatment, is hoping to smooth things over with the country's ad censors by changing its billboard headlines from "Want longer-lasting sex?" to "Bonk longer!" The earlier line was deemed unacceptable for a billboard because it might cause children to ask their parents what sex is. The replacement line is genius, AMI believes, because kids are less likely to care what "bonk" means—and even if they do, the parents can just lie about it. Says a spokesman: "I think that people who understand the word 'bonk' understand it, and the ones who don't, don't. ... I don't think [kids] would ask about the word 'bonk' as they would about 'sex,' and if they do, parents are free to just gloss over it and say it's nothing important." |
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Published on November 10, 2008 | Permalink
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