Bojangles cooks up baggage-carousel oven

Is a new ploy for Bojangles restaurants a) clever or b) too clever by half? Its agency, Eric Mower and Associates, hit upon the idea of turning a baggage carousel at the airport in Charlotte, N.C. (where Bojangles is headquartered and the agency has an office), into a moving, 3-D ad for the restaurant chain. Thanks to some artfully placed artwork, fresh biscuits seem to be streaming out of a large oven. The idea is that this will whet the appetites of hungry travelers for Bojangles' "Famous Chicken 'n Biscuits." As well it might. The downside is that the biscuit decals will be most visible when there isn't luggage on top of them—i.e., when the people tend to be feeling impatient, if not downright irritable, as they wait for their baggage to emerge. And of course, they'll be obscured when the suitcases and whatnot start coming out, at which point people's mood is apt to improve. Ingenious though the effort may be, are these the kinds of psychological connections a brand would want to make?

—Posted by Mark Dolliver

Published on May 15, 2009 | Permalink | Comments (3)
Filed under Bojangles, Dolliver, Eric Mower, Food and drink, Restaurants

Presidential politics now a game of chicken

Here’s a clay-animated, election-themed commercial for Bojangles Chicken from Eric Mower and Associates. An alien abduction is thrown in for no good reason. I was expecting dancing drumsticks, flapping wings or a conga line of animated poultry. My expectations, in what could be construed as a metaphor for American politics in general, were not met. Hey, Bojangles: Where’s the bird? An animated Hillary doesn’t count. At least we finally know where the current administration gets its policy ideas: Mars. Jimmy Carter could still be elected to serve another term. Not on this planet, of course, but possibly on Venus, which Carter apparently mistook for a flying saucer back in ’69.

—Posted by David Gianatasio

Published on November 19, 2007 | Permalink | Comments (5)
Filed under Bojangles, Eric Mower