Gold's Gym can't look at your nasty cankles
Gold's Gym and McKinney are making war on "cankles," a slang term for how an overweight person's calves don't narrow at the ankle. Gold's is ramping up efforts to warn consumers about this aesthetic affliction (which is, ironically enough, outpacing "muffin tops" and "saddlebags" as the No. 1 bathing-suit killer in America) with direct mail and a Web site, Say No to Cankles, where there's a contest in which people vote on who has the best legs in Hollywood. While the fitness chain considers this a fun, lighthearted way to tell people to get in shape, making fun of people's specific body parts for aesthetic reasons and then comparing them to celebrities who can afford nutritionists and personal trainers isn't really going to help. There's a line between highlighting obesity's health risks and flat-out ridiculing fat people. Getting rid of the celebrity stuff and the tacky Facebook applications will put Gold's Gym on the right side of it. |
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Published on July 2, 2009 | Permalink
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Enjoy the text-heavy trainers at Gold's Gym
There are several lessons to learn from McKinney's campaign for Gold's Gym. First, these places play excessively loud music, ranging from rave/disco and thrash-rock to Italiano, all of it brain-numbingly bad. Also, too many leg lifts make a person hallucinate and see troubling messages with each rep: "pressure," "critics, "cynics," "your own doubt." Yikes, I'm not getting on one of those things. Finally, everyone in the place is in much better shape than I am, except for that beefy guy in the "Anti-Pasta" spot. He looks angry and stupid, like he wouldn't have anywhere near enough IQ points to "know [his] own strength." So, I'm gonna pass on a membership. One wrong look, and that big ape's liable to snap me in half like a twig. —Posted by David Gianatasio |
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Published on November 21, 2008 | Permalink
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