1993 Taurus a great car for today, says Ford
Great fake press conference here from The Onion, in which a Ford exec explains why the '93 Taurus is the best vehicle for today's cash-strapped consumers. If the $650 price tag doesn't grab you, surely the free cassette tape of Primus's Sailing the Seas of Cheese will. Via Consumerist. |
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Published on November 5, 2009 | Permalink
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Ford pushes balloons-for-clunkers program
The balloon-boy saga brought to mind the 2007 commercial above from Ogilvy London for the Ford Mondeo, showing people across London (a city made bleaker than usual by the Michael Andrews song "The Artifact and Living") attaching balloons to their crappy old cars and send them skyward, preferring the snazzy Mondeo instead. The ad has a nice spooky vibe, though the physics seem questionable. The spot aired in the U.K. but was also exported to New Zealand—where JWT, not Ogilvy, had the Ford account. In a cheeky move, the JWT creatives responded with their own video, posted below, in which two dudes attempt to float their own junker away with a bunch of helium balloons. |
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Published on October 16, 2009 | Permalink
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Ford faring better than Skoda out in the wild
Automakers Ford and Skoda take somewhat similar approaches in new print campaigns for the Ranger and Yeti models, respectively, but the results are markedly different. Ogilvy London's pulp-magazine-style work for Ford (above) is fun and over-the-top but not forced. You can imagine the vehicles taking part in the action. On the other hands, the Skoda campaign from Italy (below), by agency Cayenne Milan, unwisely links drinking and driving with its "Love it on the rocks" headline and scenes in a martini glass. (You could wind up stranded on a floating block of ice after a few too many, and no yeti will come to your rescue!) Also, Skoda tries to have it both ways, presenting pristine mountains, ice floes and cutesy animals in ads for a carbon-belching truck. Ford seems more honest, portraying the Ranger as "taming" nature and generally running amok in the wild. Plus, King Kong could kick some polar-bear butt any day. Via Ads of the World.
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Published on October 12, 2009 | Permalink
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'Space Oddity' just makes Lincoln spot odd
Collateral Damage takes Ford to task for using Cat Power's cover of David Bowie's downbeat "Space Oddity" in the above commercial for the Lincoln MKS. Oddly, the saga of suicidal spaceman Major Tom was played during the BBC's coverage of the Apollo 11 lunar landing. (I always assumed the song was about drugs, which makes it perfectly OK for car commercials or moon walks.) Ford's also getting bad press over the new Flash of Genius movie, which paints the company as greedy and vindictive in its legal battle with the inventor of the intermittent windshield wiper. The Detroit Free Press says Ford "sees no value in rehashing the history of a case that has already been resolved in a court of law almost 20 years ago." That's understandable, since Ford had to pay $10 million to make the whole thing go away. When I was a kid, I wanted to be an astronaut and drive a Ford Mustang. Now, I take the train to work, but sometimes I wear a space helmet in my cube and dream of what might have been. On those days, my co-workers leave early. —Posted by David Gianatasio |
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Published on September 30, 2008 | Permalink
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