Orangina's latest fetish is interspecies S&M

If you thought Orangina's big percussive-butt extravaganza was on the raunchy side, check out this bestial-sado-sexual spot from Fred + Farid Paris for Orangina Red, made with blood oranges. An animated panther-dominatrix chick in a bikini cracks the whip, forcing a pudgy, middle-aged guy to strip down to the Full Monty. (Given this chrome-dome's physique, you'll wish he kept his clothes on.) Even when he's nude, the lash-cat orders him to "keep going!" Does she want him to leap out of his skin? Well, do you, evil-sexy hellcat?! Sure, it's kind of shocking, but it's true: Orangina makes a drink with blood oranges now! Oh, when I encouraged you to check out the spot, I meant at home. Via Adland.

—Posted by David Gianatasio

Published on December 9, 2009 | Permalink | Comments (4)
Filed under Europe, Food and drink, Fred & Farid, Gianatasio, Orangina

Orangina animals go from sexy to annoying

Fred & Farid made a splash in 2007 with this animal-orgy spot for Orangina, a commercial that more than impressed its tagline, "Naturally juicy," upon the viewer. Now, the agency has brought the Orangina animals back, but this time they're a lot less sexy. The hyena in the spot above cackles gratingly after some woman trips in a café. And the giraffe in the spot below, who exudes a Jar Jar Binks vibe, sniffs a guy's butt and then kidnaps him. These animals were better off when they didn't try to integrate themselves into human society. The spots are for Orangina Light, and the animals are apparently misbehaving to get across the new theme, "Wickedly light." But instead of wicked, they're just wicked annoying.

—Posted by Tim Nudd

Published on May 15, 2009 | Permalink | Comments (0)
Filed under Europe, Food and drink, Fred & Farid, Nudd, Orangina

Enjoy a nice Diesel fragrance ad to the face

Fred & Farid's ads for Diesel's Only the Brave fragrance are disturbing. What's with the fist-shaped bottle? It seems awfully clenched and angry. Adweek's Eleftheria Parpis explains: "The new fragrance attempts to redefine masculinity ... and the campaign tries to turn a symbol, usually of violence, power or ... courage into a philosophy of life." I'm not buying it, Diesel! That fist looks primed to strike. Threateningly propped between the legs of Common and other models, it's not a symbol of some new code of manhood, but a tired totem of macho sexuality and aggression. By implication, the guys are spruced up for the evening and spoiling for a fight. Yeah, they smell great, but they'll gladly use force to get their way.

—Posted by David Gianatasio

Published on May 5, 2009 | Permalink | Comments (2)
Filed under Celebrity endorsements, Diesel, Fragrances, Fred & Farid

Orangina gives pinup animals sex appeal

Here are two print ads from the new Orangina campaign in France, by agency FFL. See the whole gallery here. There’s also a TV spot, which is one long animal orgy, created with help from Psyop. “I guess it goes without saying that when you get the opportunity to spray Orangina all over the chest of a sexy bunny girl, you go for it,” says Psyop’s Todd Mueller. “Now that we are finished, it’s a bit sad to leave this crazy world behind. There’s so much more to find out about this forest and these sexy creatures.” Time, and possibly local laws, apparently precluded that.

—Posted by Tim Nudd

Published on November 15, 2007 | Permalink | Comments (5)
Filed under Fred & Farid, Orangina