Drive someone nuts with Gap holiday cheer
The holiday season keeps moving up. We're already seeing the rollout of holiday "viral" campaigns. Gap is out with an early contender for most annoying with "Cheer Factory," courtesy of Crispin Porter + Bogusky. It features Gap-clad cheerleaders doing chants like "Good luck with that bird" and "You office party hardied." You can, of course, personalize the cheer for an unlucky friend. The cheerleaders will hold up letters in the friend's name. Recipients are sure to hold this against you for years to come. |
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Published on November 12, 2009 | Permalink
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Jennifer Hudson remains in Gap holiday ads
Speaking of the Gap, Jennifer Hudson has given her approval for the retailer to keep her image in its new holiday campaign, despite her recent family tragedy. Hudson was given the chance to back out but "said she wanted to be a part of it and that we should move forward," a Gap rep tells E! Michael Thompson photographed Hudson for the ad in New York back in July. See the full ad here. |
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Published on November 14, 2008 | Permalink
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Gap not really getting us in a holiday mood
Holiday sales are projected to be way off this year, but Gap makes things worse with a yuletide Web video campaign called Merry Mix It. We get "unexpected" combinations of celebrities performing carols and such. In one clip, Jason Biggs, Romany Malco and Freddy Rodriguez deliver a rendition of "We 3 Kingz" (their "hip" spelling) by jamming on bellz (my not-so-hilarious riposte). I tried telling myself that Gap was attempting a "so-bad-it's-good" effect, but they clearly intend these spots to be taken seriously. Worst of all: the clothes. It's like a Rankin-Bass special exploded. And yes, I'm a big Scrooge—but who dresses like this? Ultimately, Gap might have accomplished what even Mariah Carey's holiday album failed to do: They murdered Christmas. Thanks, Gap! |
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Published on November 14, 2008 | Permalink
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