Jamie Jungers not an overly gifted endorser
As BrandFreak just mentioned, alleged Tiger Woods mistress Jamie Jungers has been hired by BidHere.com to be its "holiday spokesperson." As part of her duties, she filmed the clip above, which is both pathetic and awesome and an instant classic in the world of comically bad promotional videos. She can't even read the script off the screen, much less memorize it. And does BidHere.com not even have a real video camera? —Posted by Tim Nudd
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Published on December 15, 2009 | Permalink
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Spirit Airlines' latest ad mocks Tiger Woods
The always-classy Spirit Airlines is striking while the iron is hot and holding an "Eye of the Tiger" fare sale—which it's advertising online with a cheesy Flash animation of a tiger driving into a fire hydrant. "It's a jungle out there!" says the copy. "Make sure you avoid all the obstacles and get the lowest fares." The carrier hasn't been this inspired since holding its "Many Islands, Low Fares" (MILF) sale a couple of years ago. —Posted by Tim Nudd Previously on AdFreak: |
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Published on December 2, 2009 | Permalink
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AT&T spot introduces nation to Toms Shoes
When you buy a pair of shoes from Toms, another pair is donated to a child in need. This "One for One" business model has sparked a lot of well-deserved Web buzz for the e-retailer, but Toms got a healthy heaping of national attention this weekend from this new AT&T ad, which debuted during Masters Tournament coverage. "Two months ago AT&T approached us wanting to feature Toms in an ad campaign," founder Blake Mycoskie writes on the company's blog. "We could not have been more excited and grateful, but to find out weeks later that the ad would premiere as part of the Masters telecast was truly an honor." By the end of the weekend, the company was already saying that thousands of new shoes orders were coming in, which means thousands of shoes for impoverished children worldwide. Mycoskie is optimistic that the publicity boost could also result in expanding the donation concept beyond shoes. "Our debut on the Masters telecast," he predicts on the blog, "will prove to be a landmark moment for our One for One movement." |
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Published on April 13, 2009 | Permalink
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Tiger Woods learns to focus in Gatorade ad
Here's the first ad in the new "Woods of Wisdom" campaign for Gatorade Tiger from TBWA\Chiat\Day, Los Angeles. The animated spot promotes the reformulated Gatorade Tiger Focus drink (which now contains theanine, which aids in concentration) and shows Woods as a kid learning to keep his mind from wandering on the links. He does this with the help of a wise old grizzly bear (who looks and sounds a lot like Woods' late father Earl) and a literal waterfall of Tiger Focus, which the boy eagerly slurps up. Samuel L. Jackson is among the voice talent for the campaign, and funk master Bootsy Collins did the original music. This first spot also has a heavy Nike flavor, as Woods and the bear both sport Nike logos on their caps, and Tiger does the hacky-sack thing with the golf ball at the end—the same trick he made famous in the legendary 1999 Nike commercial. |
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Published on April 9, 2009 | Permalink
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Golfer Anna Rawson is fourth Go Daddy girl
If nothing else, Go Daddy's press releases are entertaining. The domain registrar today introduced LPGA golfer Anna Rawson as its fourth Go Daddy girl, and wasted no time in talking up her strengths as a spokeswoman. Go Daddy "is known for signing good looking, confident, accomplished women as Go Daddy Girls," says the release. "Anna is certainly no exception. Anna is the only runway model to become a professional golfer. ... She also writes, having her own golf column syndicated in more than 20 countries around the world." Naturally, Go Daddy CEO and founder Bob Parsons personally introduced Rawson at an event in Phoenix. Parsons, says the release, "is known for having an eye for new talent and is very excited about the company's newest Go Daddy Girl. 'Anna is edgy, she's hot, she's outspoken ... I ask you, what's not GoDaddy-esque about that?' " The memo helpfully points out that "GoDaddy-esque is a term coined by the media, meaning fun, edgy and slightly inappropriate." Rawson joins poker player Vanessa Rousso, race-car driver Danica Patrick and model Candice Michelle on the roster of Go Daddy girls. |
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Published on March 25, 2009 | Permalink
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Party's over as Tiger Woods returns to golf
When Tiger's away, the mice will play—and actually win, for a change. This amusing new Nike Golf spot from Wieden + Kennedy shows Anthony Kim, Stewart Cink, Trevor Immelman, Justin Leonard and Carl Pettersson having the time of their lives while Woods recovers from knee surgery. Of course, all good things come to an end—in this case, it's because Tiger has healed and will return to the PGA Tour on Wednesday for the Accenture Match Play Championship. The 60-second spot breaks on Wednesday and will air on ESPN, ESPN News and The Golf Channel until Sunday. The Golf Channel will air it right before Tiger's first tee shot on Wednesday. |
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Published on February 24, 2009 | Permalink
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Callaway giving golf a little bit of basketball
What's with golf these days? Once the world's most buttoned-up sport, it is now flirting with serious weirdness. Earlier we had Doug deGrood's golf rap video. The latest example comes in this teaser ad for a Callaway driver, via San Francisco agency Eleven Inc. Didn't golf courses used to have rules about flagrant tattoo-display? Traditionalists will be tempted to offer a tactful referral to all concerned. For better or worse, though, one suspects the ad is in sync with the sensibility of young men who wish to win some status points by displaying high-end gear out on the links. |
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Published on February 17, 2009 | Permalink
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Doug deGrood has crazy golf hip-hop skills
If you're an aficionado of golf-related hip-hop (and who among us is not?), you'll want to check out this video Doug deGrood (of Minneapolis agency Gabriel deGrood Bendt) created in an effort to win some on-the-links time with Michael Jordan at the site of this year's U.S. Open. Whatever else you'd say about such an effort, it is not par for the course. —Posted by Mark Dolliver |
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Published on February 6, 2009 | Permalink
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EA caught using Xbox gameplay in Wii spot
An Electronic Arts commercial for Tiger Woods PGA Tour 09 has been banned in the U.K. in its current form for using Xbox 360 footage to promote the Wii version of the game. In the ad, Tiger is seen swinging a Wiimote, and the whole ad is overset with the Wii logo, but the graphics are Xbox. In its defense, EA said the Wii footage was not "of broadcast quality." Aside from a few nice Xbox shadows, the difference isn't that dramatic in the comparison above (larger version of the image here); it's certainly not as drastic as this tongue-in-cheek depiction. Even if it were, EA's solution is baffling. C'mon guys, video-game ads have been getting around showing real gameplay through good old-fashioned creativity since the Atari. You intercut small amounts of game footage into bigger amounts of non-game footage to create an amusing movie, an elaborate musical theater production, or even a full-length trailer in beautiful HD animation. Stealing another man's graphics? That's like claiming Tiger Woods can walk on water or something. It's just plain sacrilegious. Via Offworld. —Posted by Rebecca Cullers |
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Published on December 18, 2008 | Permalink
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It's not a glitch. Tiger does walk on water.
Electronic Arts doesn't make mistakes. That's clear from this nifty bit of customer outreach. What happened was: A player of EA's Tiger Woods PGA Tour '08 found a glitch in the game that allows Woods to walk on water. The player, Levinator25, filmed and posted a video of the glitch to YouTube. EA responded with its own YouTube video showing Woods on an actual golf course, strolling out into the middle of a lake for a shot—to show "that the 'glitch' Levinator25 thought he found in the game, is not a glitch at all." It seems possible, though maybe not likely, that whole thing—the glitch, the discovery of the glitch, the response to the discovery of the glitch—was orchestrated by EA. Either way, it's an inspired and engaging bit of marketing. Covered by Fark, Deadspin, The Social Path and others. |
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Published on August 21, 2008 | Permalink
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Tiger Woods would love to carry your clubs
—Posted by David Gianatasio |
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Published on June 18, 2008 | Permalink
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Good timing (again) for new Nike Golf spot
Nike did not have a new Rocco Mediate commercial ready to go if he had won the U.S. Open playoff yesterday. But what do you know, it does have this new Tiger Woods spot from Wieden + Kennedy. Narrated by Tiger’s late father, Earl Woods, the ad breaks pretty much zero new ground, but its message about mental toughness, though shopworn, rings fairly true after the events of Sunday and Monday. Mediate, meanwhile, doesn’t have his own Nike ads because he’s sponsored by Callaway, which is enjoying the exposure from Monday’s playoff after a year that’s been rough on its stock price. Via Advertolog. |
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Published on June 17, 2008 | Permalink
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Tiger tries football on set of a Buick spot
Tiger Woods has football fever. Check out the video above, from The Wade Blogs, showing Tiger tackling an unsuspecting co-star on the set of a Buick ad. It looks like the blindsided actor had to be treated afterward for a cut on his forehead. |
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Published on January 26, 2007 | Permalink
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Nike hitches a ride on Woods’ historic shot
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Published on April 11, 2005 | Permalink
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