Doers do stuff in latest Honda ad by Wieden

I must say, this new two-minute Honda ad by Wieden + Kennedy, London, talks so much about "doing" that it should have set off my innuendometer something fierce. But Garrison Keillor is somehow too soothing to be dirty. He even famously made hatred sound genial and easygoing, like a Raffi break-up album or something. So, maybe we can forgive him for being a bit redundant here. "Doers do things," indeed.

—Posted by David Kiefaber

Published on April 14, 2009 | Permalink | Comments (1)
Filed under Automotive, Europe, Honda, Kiefaber, Wieden + Kennedy

Wieden and Honda try headlight animation

Here's another logistical wonder for Honda from "Cog" masterminds Wieden + Kennedy. This time around, the agency's Amsterdam office arranged a massive grid of cars and coordinated the headlights to create animation. While specifically an ad for the Insight Hybrid, the spot also launched Honda's environmental brand initiative when it debuted yesterday. Check out Eleftheria Parpis's writeup on the campaign at Adweek.com for details, and watch this behind-the-scenes video to see how it was done.

—Posted by David Griner

Published on March 27, 2009 | Permalink | Comments (3)
Filed under Environment, Griner, Honda, Wieden + Kennedy

Honda Fit: room for you and all your bats!

RPA has a fun new series of ads out to promote the eco-friendly Honda vehicle called the Batcave. Or maybe it's called the Blowfish. Wait, strike that, it's the Honda Bug Zapper. No, actually, it's the Honda Fit, and it was apparently designed and built by a group of people whose only connection to reality is through the Discovery Channel and old Transformers cartoons. People will love the car for the gas mileage, but don't tell them about the bats. Poor bastards will see them soon enough.

—Posted by David Kiefaber

Published on October 10, 2008 | Permalink | Comments (5)
Filed under Automotive, Honda, Kiefaber, RPA