HowStuffWorks not too concerned with why

Who: HowStuffWorks.com and ad agency Preston Kelly. What: A new ad in which a convertible falls from an airplane and four foolhardy skydivers then parachute out of the car. Where: Hopefully above a sparsely populated area. It looks flat, so it might be Kansas. How: Quite compellingly, though I could do without the "quirky" soundtrack. Why: Who cares?! That's the takeaway from the skydiving ad above, and the spot below, starring Aaron "Wheelz" Fotheringham, the first person to complete a backflip in a wheelchair. The campaign urges you to "Keep asking." But focus on the how, not the why. And for God's sake don't take your eyes off the sky!

—Posted by David Gianatasio

Published on July 1, 2009 | Permalink | Comments (0)
Filed under Gianatasio, HowStuffWorks.com, Preston Kelly