Who wants their own personal iPhone app?
Social media can often seem like little more than egomania run amok. It should come as no surprise, then, that the newest fad emerging from the dingiest corners of Silicon Valley is the personal iPhone app. So far, the trend is confined to the tech/social-media punditocracy, with the likes of Altimeter Group's Jeremiah Owyang, PR 2.0's Brian Solis, author Tim Ferris and serial entrepreneur Guy Kawasaki rolling out their own self-branded apps, so their many fans can have their heroes with them at all times. I don't doubt this will soon jump into the ad world. The only question is who will take the leap first. Vote below. —Posted by Brian Morrissey |
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Published on December 15, 2009 | Permalink
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Ogilvy lets it snow in Christmas iPhone app
This could be a first: an ad agency building a holiday iPhone app rather than a Web site. Ogilvy Group in the U.K. has rolled out the free White Christmas application, which lets iPhone users add falling snowflakes to any photo. As the agency puts it, the app is "cheaper than hiring a snow machine." Ogilvy has apparently learned from Dish Network by making it a prominently Christmas-oriented app. There's no talk of a White Holiday. —Posted by Brian Morrissey |
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Published on December 3, 2009 | Permalink
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Does anyone not dislike Amp's iPhone app?
Pepsi's Amp energy drink is taking a beating for its new iPhone app, called Amp Up Before You Score. The app is supposed to help you score with 24 different types of women, which has some people upset over sexism and others over stereotyping. What types of women are listed, you ask? Twins and the Sorority Girl, of course, but there's also Married, Trouble and separate entries for Indie Rock Girl and Punk Rock Girl. What really ticked Jezebel off, however, is the app's suggestion that you brag about your conquests via Facebook or Twitter. In fact, the app wants you to keep a Brag List. Amp and Pepsi have already apologized via tweet. (In a bold move, they even included the #pepsifail hashtag.) A lot of blog space has already been wasted explaining why women won't like this app. What I want to know is whether it will do anything for the brand. Think of how many brands out there purport to help you score. What about this app sets the Amp brand apart from beer ads, or even Italian jeans ads? —Posted by Rebecca Cullers |
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Published on October 13, 2009 | Permalink
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App battle: Whole Foods vs. Dunkin' Donuts
Whole Foods Market and Dunkin' Donuts both launched iPhone apps within the past week. Let's compare them. The Whole Foods "Fresh Apple" app helps folks plan and prepare healthy meals on the go. The Dunkin' app facilitates the purchase and consumption of donuts. The Whole Foods app lets users search by ingredients, special dietary needs and budgetary concerns. The Dunkin' app allows you to order a sausage, egg and cheese on croissant and a large coffee, light and sweet, digitally instead of out loud, to avoid public shame. Whole Foods: carrots, peas, broccoli—maybe broccolini, if you're lucky. Dunkin': powdered sugar, cream filling, chocolate-glazed. Dunkin's app also helps coordinate workplace "Dunkin' Runs." Yeah, that wording's unfortunate, but Fred from facilities will probably pay for it out of petty cash, so the coffee and donuts will be free! —Posted by David Gianatasio |
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Published on June 24, 2009 | Permalink
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