New ads say PlayStation 3 'does everything'

Deutsch/LA is back with a new campaign for the Sony PlayStation 3, and it doesn't underpromise. The new tagline is: "It only does everything." There'll be nine spots altogether heading into the holiday season. Here are the first two, promoting the PS3's online capabilities and new $299 price point. They star one of our favorite actors, whale-noise maker Jerry Lambert, last seen brushing off a peeved Dustin Pedroia as "director of game accuracy" for MLB '09: The Show. Lambert is moving up through PlayStation's management food chain. Here, he serves as "director of rumor confirmation" and (a truly enviable position) "vp of enough is enough."

—Posted by Tim Nudd

Filed under Deutsch, Jerry Lambert, Nudd, PlayStation, Sony, Video games
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March Adness final: State Farm, PlayStation

So, it all comes down to this. AdweekMedia's inaugural March Adness contest, pitting 16 of the best sports commercials against one another in a bracketed tournament, is down to its two finalists: Starm Farm's "Feeling Kinda LeBron" spot, in which LeBron James daydreams about playing for the Cleveland Browns; and PlayStation's "Dustin vs. PS" ad, in which Dustin Pedroia complains to PlayStation's director of game accuracy (played by Jerry Lambert) about his avatar not being able to hit the high-inside fastball in MLB '09: The Show. Vote for your favorite of the two spots on the March Adness site. The winner will be crowned late Friday. I will remain impartial, except to note that Lambert is probably the finest actor of his generation. UPDATE: And PlayStation hits it out of the park.

—Posted by Tim Nudd

Filed under Jerry Lambert, March Adness, Nudd, Sports
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PlayStation thinks Dustin Pedroia is a hack

There's so much to enjoy in this new "Dustin vs. PlayStation" campaign by Deutsch for the MLB '09: The Show video game. First, it's got Dustin Pedroia, the unlikely American League MVP and just-as-unlikely pitchman, arguing with the makers of the game over how it's been programmed: namely, that his avatar can't hit the high-and-inside fastball. The Red Sox second baseman insists he can indeed hit it, and he wouldn't be polishing his MVP trophy if he couldn't. Even better: His nemesis in the campaign is PlayStation's "director of game accuracy," played by the hilarious dude from the Holiday Inn commercials—the one who tells his buddies to "bring it down a notch" when they're hassling Joe Buck in the hotel bar, and who later falls asleep in the tanning bed. The PlayStation channel on YouTube currently only has these two spots: the "Dustin vs. PlayStation" ad above and the "Joe the Fan" spot below (possibly starring David Gianatasio in the role of Joe). There are a bunch more on the way. Hopefully the Holiday Inn guy will make whale sounds in at least one of them.

—Posted by Tim Nudd

Filed under Baseball, Deutsch, Jerry Lambert, Nudd, PlayStation, Sports, Video games
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Still one of the funniest guys on television

The business-traveling Holiday Inn doofuses, first seen annoying Joe Buck last summer, are back for an encore run in the baseball playoffs this year. The star of the show is Jerry Lambert, shown here, the guy who told his buddies to “bring it down a notch” when chatting with Buck in the hotel bar, who had no idea Cal Ripken played baseball (“Where was this now, in Jamaica?”), and who did a decent impression of the “magestic humpback whale, nature’s public speaker.” My favorite might be the commercial where he denies having fallen asleep in a tanning bed. See a bunch more of the ads here. We’re not sure what else Lambert is up to these days, though he did have a big role in the short-lived ABC series Sons & Daughters, which was canceled in April.

—Posted by Tim Nudd

Filed under Jerry Lambert
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