Kodak brings a smile to paper cut-out's face
Two hot advertising trends right now: anthropomorphic hamsters and paper stuff that comes to life. This new Kodak video from Ogilvy & Mather, posted below, belongs to the latter (joining the NeatDesk monster and the New Zealand Book Council's animated pages). In the two-and-a-half-minute clip, called "Lost Smile," Marjolaine Siriex's artwork provides a storybook feel, and the mix of animation and live action from Paranoid director Sophie Gateau lends a pleasingly magical, art-film quality to the piece. The techo-chick-pop soundtrack wiped the smile from my face, but I suppose it suits the mood of the video. So, will our heroine get her smile back by the end? Spoiler alert: Nope. In fact, she dies lonely and sad, without even a cat for company. I'm kidding. It's an ad, so you know the grin's coming, revived in part by Kodak photos, naturally. Read more at Adland. —Posted by David Gianatasio
|
|
Published on December 11, 2009 | Permalink
| Comments (4)
|
Not everyone is smiling at Kodak's new ads
Dave Bry at The Awl is unnerved by this Kodak commercial, part of Ogilvy's new "It's time to smile" campaign. For Bry, it isn't time to smile. At most, it's time to laugh uneasily. He wonders: "Is the grandma supposed to be a ghost? Are they both ghosts? Is this a commercial about the victims of some grisly, long-ago mass-murder coming back to haunt the living?" All that's missing is a dream sequence involving Kodak's dual-cyclops dog. —Posted by Tim Nudd
Previously on AdFreak: |
|
Published on November 10, 2009 | Permalink
| Comments (7)
|
Kodak effort helps underappreciated moms
Ah, Mother's Day. The time of year when we thank our mothers for birthing and subsequently raising us by applying googly eyes to popsicle sticks or buying the flower arrangement that's on special. It's no wonder some moms feel a little underappreciated. Well, Kodak feels their pain and is offering to pick up the slack with a campaign by Ogilvy New York that raises awareness about the serious condition known as Lackus Appreciatus. They even scored Florence Henderson of Brady Bunch fame to narrate the little Mom-a-Thon announcement video above. The Mom-a-Thon Million Card Giveaway is, you guessed it, giving away a million free photo cards to site visitors so they can show their appreciation for their moms. Though the campaign has hardly gone viral, with only 30,000 views, it's a fairly interesting way to advertise those ugly little photo cards, and they do kind of look like the pitiful art projects I'd drag home from school every year. Kodak's last attempt to sell its photo-gallery merch was Make Me Super, an Elf Yourself remix that was fun but not nearly so timely and useful as this. Head over to the Kodak Gallery to get your free card, but be warned: You have to pay for shipping. |
|
Published on May 1, 2009 | Permalink
| Comments (3)
|
Kodak viral makes you feel like a superhero
Let's face it, agencies develop calling cards. Crispin loves the hidden camera. Barbarian still gets asked for another Subservient Chicken. EVB is no different. It gained deserved kudos for "Elf Yourself," the runaway viral hit for OfficeMax, created with Toy New York. EVB has done some cool work for brands like Adidas and Levi's, but inevitably some clients want their own elf. Kodak now has its own. The concept of "Make Me Super" is pretty similar to "Elf Yourself." You upload your picture (or a friend's) onto an animated character, then send along the ensuing video. (Here's mine.) I have to say, even though EVB's been to this well before, "Make Me Super" is pretty catchy and fun. Visitors can buy their superheroes emblazoned on mugs, mousepads and other paraphernalia. It would be cool to be able to upload one's own superhero clip to Facebook, or use friends' profile photos there to create one. —Posted by Brian Morrissey |
|
Published on September 23, 2008 | Permalink
| Comments (4)
|
