Ladders' little monster airs some grievances

Fallon has created these enjoyable online extras for job site The Ladders to augment its "Monsters" TV spot. In these "behind-the-scenes interviews," one of the pint-sized creatures from the ad complains about his giant counterpart's starring role, plots revenge on the commercial's director and whines about the misuse of his method-acting skills—all reinforcing the campaign's premise that "not everyone is ready for the big jobs." The British accent, I must confess, took me by surprise, particularly since Guilala is a beast of the '60s Japanese Kaiju variety. At times, he sounds like a cross between Kelsey Grammer and Sir Martin Sorrell. (If you were to cross those two, by the way, you'd get a creature like Guilala—the big one that spits fireballs and generally lays waste. Scary.) Also, posted below: another new Fallon spot for The Ladders, with a safari hunting theme.

—Posted by David Gianatasio

Published on January 9, 2009 | Permalink | Comments (4)
Filed under Fallon, Gianatasio, Job sites, Ladders

The Ladders only wants the worst monsters

Here's a new commercial from Fallon Minneapolis for premium job-search site The Ladders, showing a bunch of small-fry monsters trying (and failing) to wreak havoc on a cityscape and instill fear in its populace. "If you think about it," says the voiceover, "this is what makes The Ladders different from other job-search sites. We only work with the big talent." The site evidently only deals with executives who make $100,000 or more—personified in the spot by a suitably devastating Japanese creature. It's a nice twist on the usual Godzilla ad theme, with the added bonus of seamless dressing down Monster.com and its ilk.

—Posted by Tim Nudd

Published on January 5, 2009 | Permalink | Comments (8)
Filed under Fallon, Japanese monsters, Job sites, Ladders, Nudd