Audrina's Carl's Jr. ad not wholly off-putting
One of my biggest fears in life is that I will stain my gold lamé bikini with teriyaki sauce while eating a big fat burger on the beach. So, I'm really feelin' for Audrina Patridge (of The Hills fame) here. This latest Carl's Jr. spot is about as real as her popular "reality" show. But shockingly enough, I don't hate it. I appreciate that it's a somewhat more natural setup than having Paris Hilton hose down a luxury car while sucking and licking the burger on all fours (although she is the Einstein of that act). Plus, I was repelled by watching the smart and beauteous (and ex-Mrs. Salman Rushie) Padma Lakshmi indulge in similar sucking and licking, which I found kind of an icky, desperate sellout. Padma, we know you're sexy—you don't have to do this! (On the other hand, wouldn't Lakshmi be great in an ad for Kashi?) But back to Audrina, who more than holds her own while scarfing down the sloppy, fruit-infused meat sandwich. "To look this good in a bikini, I have to eat a lot of fruit," she says in the shorter, better version of the commercial. Then she delicately removes the pineapple ring from the top of the Hawaiian-style burger and pops it into her mouth. The tagline, perhaps an attempt at justifying all the sexism that proceeds it, is, "More than just a piece of meat." It's certainly a new way to stuff a wild bikini—but for mere mortals, you might want to place a napkin over your mid-section. —Posted by Barbara Lippert |
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Published on June 23, 2009 | Permalink
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Oven Pride ad not sexist so much as idiotic
This Oven Pride spot has caused an uproar in the U.K. Set to nursery-school music, it features a husband learning a lesson in the kitchen as the announcer keeps repeating, "Oven Pride. So easy, even a man can do it!" Hey, sweet, I didn't realize we were bringing the '80s role-reversal thing back! In 1979, Kramer vs. Kramer showed that a father could learn how to make breakfast. Advertisers picked up on the trend big time, for two reasons: 1) They had finally sniffed out this thing called feminism; and 2) Somebody had to look stupid in order to learn a lesson in a commercial, so now it was the man. Hee hee! The trend is still happening, to some degree, as advertisers pander to women, but not with the aesthetic sledgehammer of this particular spot. I guess it's meant to be taken straight—it's too dumb to be ironic. But the bigger takeaway for me is how hard it is to use the product—and how little it helps. This big lug has to place heavy, greasy oven racks in big plastic bags, shake them, then remove them and wash them off. The main problem with washing oven racks is getting the things in and out of the oven. If you're going to have to rinse them off in the sink anyway, how much good does pre-rinsing them in giant bags do? Stupid product, stupid commercial. Now, honey, get me my breakfast, and make it snappy! You think these caribou slippers put themselves on? —Posted by Barbara Lippert |
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Published on June 2, 2009 | Permalink
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NOM airing first anti-gay-marriage ad in NY
This new ad from the National Organization for Marriage—its first TV spot opposing attempts to legalize same-sex marriage in New York—is a fairly typical cut-and-paste negative ad. Inveighing against same-sex marriage, it uses smiling-bride-and-groom wedding photos, images of kids piling out of yellow school buses and a somber message about the Death Star blowing up our planet should same-sex marriages occur (not really the last one, but it does use some classic scare tactics). One of the most skewered phrases in the spot (the quote is blown up for maximum horror and derision) is "a teachable moment." That's what the administrator of the Creative Arts charter school in San Francisco called it when some first graders were allowed to attend a same-sex wedding. Turns out the wedding was for their teacher, the trip was suggested by one of the parents in the class (the rest were free to opt out), and the kids were not at the ceremony but lined up outside the doors to throw flower petals on their teacher. Seems to me that's all kids that age want to do—throw flower petals at weddings—any and all weddings. All the kids seemed very excited about it. One of the students, 6-year-old Nolan Alexander, told a reporter that marriage is "two people falling in love. It means that you stay with someone for the rest of your life." Um, clearly that kid needs more education. —Posted by Barbara Lippert |
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Published on May 29, 2009 | Permalink
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Muppets sort out whether Santa has e-mailMacy's might have staked its entire Christmas ad campaign around ''Yes, Virginia," the 19th-century newspaper editorial, now a holiday classic, that answered a young girl's question about the existence of Santa Claus. But it took the latest Muppets movie—A Muppets Christmas: Letters to Santa, airing Wednesday at 8 p.m. on NBC—to address the 21st-century corollary: Does the Clausman accept e-mail? The question comes up in the story line when we see Kermit, Fozzie Bear, etc., scrambling to deliver three letters from kids in time for Christmas. According to no less an authority than muppet Dr. Bunsen Honeydew (he's a bald, faceless guy in a white coat), Santa can't read e-mail because of interference in his neighborhood caused by the Aurora Borealis. Thus, the Muppets have no choice but to figure out how to set foot on the North Pole in person. All around, the movie is a great new addition to the Muppet genre, an updated vision for both grownups and kids—especially the part with Nathan Lane as ''Frank Meany," airport security agent. It's sweet without being cheesy or sentimental. So, keep those cards and letters coming, kids. —Posted by Barbara Lippert |
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Published on December 17, 2008 | Permalink
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Package from FedEx, though not absolutely
Credit: FedEx |
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Published on December 22, 2005 | Permalink
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Don offers Donny a jacket as Larry King looks on
—Posted by Barbara Lippert Credit: Photo Service/Newscom |
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Published on October 21, 2005 | Permalink
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The voice of Verizon, now on Broadway
—Posted by Barbara Lippert Photo: Scott Suchman |
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Published on April 4, 2005 | Permalink
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How to get your art displayed at the Met
—Posted by Barbara Lippert |
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Published on March 25, 2005 | Permalink
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Requiem for a Dan
—Posted by Barbara Lippert Photo: CBS |
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Published on March 15, 2005 | Permalink
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I’m a hipster, baby
But here’s what we didn’t prepare for: the second part of this souped-up synergy killer. That same March 10 installment will also include “the exclusive worldwide premiere” of the Star Wars: Episode III—Revenge of the Sith trailer during a commercial break. So wait a minute—do the Beck and Star Wars audiences actually intersect? And we thought that Christmakkah was painful. —Posted by Barbara Lippert Photo: Shugerman/Getty/Newscom |
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Published on March 8, 2005 | Permalink
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How to make money from online scam artists
Me neither, actually. But last year, Rich Siegel, then a group creative director at Young & Rubicam Brands, decided, as the saying goes, to follow the money (and he even left Y&R to do so). —Posted by Barbara Lippert |
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Published on February 28, 2005 | Permalink
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Your world, presented commercial-free
In a cover story for Sunday’s Parade Magazine, contributing editor Mailer responds to the question, "If you could do one thing to change America for the better, what would it be?" (A link to the cover is here; the full story won't go online until Jan. 31st.) Several answers jumped to my mind, like: feed and house the Homeless! Provide daycare for working moms and moms who want to get GEDs! And ooh, I’m just beginning! Here’s Mailer’s response: get rid of TV commercials. Why? Because they disrupt people’s ability to concentrate, a skill which Mailer says is “itself … a species of psychic strength.” Indeed, buttressing the argument is that the number of foreign students coming here to take PhDs in science, technology, engineering and mathematics is growing "four times faster than domestic students." (It’s gotta be the commercials!) He continues, "If we want to have the best of all possible worlds, we had better realize that we can not have all the worlds, I believe that television commercials have to go." And later adds, "the constant interruption of concentration [TV advertising] generates not only dominates much of our lives, but over the long run is bound to bleed into our prosperity." Et tu Normie? This from a guy who wrote Advertisements for Myself? —Posted by Barbara Lippert |
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Published on January 25, 2005 | Permalink
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Ernest not in earnest
So when I saw none other than sophisticated media guy Ernest Lupinacci (who wrote William Shatner into Priceline commercials—talk about putting the dead in deadpan) seem to fall hook, line and sinker for an interview segment on The Daily Show, I kinda felt sorry for him. He came off as your average, decidedly non-Mensa level, oblivious slickster ad guy (and proud of it!), but it did make for some fine entertainment. (To see it yourself, click here, then scroll down to Glossing Over Evil.) In a piece by investigative correspondent Bob Wiltfong titled, So You Wanna Gloss Over That Your Corporation or State Entity is Evil, Lupinacci is identified as someone who “has helped many companies get out of jams.” He was asked, hypothetically, how he'd help Enron improve the public's perception that it has stolen retirement money from little old ladies, who are now forced to go without heat. “Okay, the message is let the bitch freeze, we're taking her money!" Ernest responded, earnestly, in full sound bite m.o. "Well, that comes across as rather provocative, rather aggressive, so we might suggest to push back—soften it a little." Later he suggested coming up with "a jingle—a well-known, well-liked song, that could deliver a different message." With a dream setup like that, The Daily Show writers concocted their own commercial, which was then shown—with the musical tag line, "Enron-- Freezing bitches since '85!'' But wait, there's more! (humiliation!). Lupinacci, identified as the founder of Anomaly, was questioned about his roster of clients. He responded that he was not in the position to say, so Bob the crack interviewer shot back with, "Okay, I'll say the name, and you just blink ... blink once if it's yes, twice if it's no.'' Whether through editing or playing along, Lupinacci actually stared the guy down, like in Clockwork Orange, making a Herculean effort not to blink, as the interviewer threw out "Coke.'' Bob stared back at Ernest, and after several agonizing seconds of Lupinacci keeping his eyes bolted open, the interviewer leaned forward and screamed "You blinked!'' Meanwhile, I sat there, unblinking, wondering how this could happen to a guy like Ernest. Well, folks, it turns out WE WAS PUNK’D!: say it ain't so, but it's a made-up show with made-up interviews, and Ernest played along. “The way they explain it is ‘pretend we're from CNN, so no matter what we ask you, you respond like it's a legitimate question,'" he told AdFreak from his Tribeca office. "It' s like in the movie Stand By Me, when the kids are having a serious discussion about who's tougher, Superman or Mighty Mouse. You don't want to be the guy who says, 'well, they're in different media, and one's an animation.'" You've got leap over the absurdity to go to the next level.'' In fact, he said throughout, he was giving the crew ideas about how to make it funnier. (He suggested the song for Enron's spot to be "It's a bitch girl, but you've gone too far ... you can rely on the old man's money, you can rely on the old man's money.") The segment elicited howls of laughter from the studio audience (and presumably, the millions watching at home.) But Ernest also had the last laugh: "When he asked about my clients we had actually gotten [Coke’s] Dasani the day before, but I couldn't tell anyone." We blinked! —Posted by Barbara Lippert |
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Published on December 17, 2004 | Permalink
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My night with Pat
The trouble began, however, when the producers dragged out the 2-year-old Miller Beer cement wrestler spot as proof of the end of civilization. Little did I know that in the course of being one of four shrieking, overly made-up harridans Brady-bunched on the screen (two liberal and two conservative, none being Ann Coulter), I’d be boxed into doing a verbal form of cement wrestling, sans implants. As bad as that was, the oddest moment came at the end, when the producers made Pat introduce an item about a sex column that had appeared that day in New York magazine—an issue facing the nation, no doubt, about married men who had “naked fingers”—i.e., who refuse to wear wedding rings so they can more readily bed down chicks. Pat foamed at the mouth about these “idiot” women who allow their husbands to do this; later on, he admitted that though he’s been married for 35 years, he himself has never worn a wedding ring, because “I don’t like jewelry” and “it gets in the way of typing.” “That’s exactly the excuse the men in the piece gave for not wearing a wedding band, Pat,” I felt it was my moral duty to point out. “Maybe you should have a conversation with your wife.” Pat laughed, and moved on to the next segment—about why the world has gotten so de-Christianized. Tastes great! Less filling! —Posted by Barbara Lippert |
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Published on December 9, 2004 | Permalink
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Help! Desk!
Once inside the giant empty barn, they had to choose between tasks so awful that it made all my worst nightmares come alive: They either had to count pots (2,034 of ’em) or ASSEMBLE A DESK! A desk with a flimsy hutch and two crappy drawers! The genius of Ikea stuff is how it looks once you’ve schlepped it home, incorporated it in your kids’ room or den along with some real furniture, and paid exorbitant amounts to get it assembled so as not to end your marriage. So talk about the world’s worst product placement: Why not give insanely stressed couples a taste of Swedish do-it-yourself hell? Just seeing the narrow (but several-ton) cardboard box requiring a penknife to split open sent shivers up my spine. And the poor Grandpa and Grandma team couldn’t count the pots for the life of ’em and then had to start over and try assembling the desk! The winners of the challenge, who, after leaving I-kee-ay, had to pedal a bicycle built for two for miles to a farmer’s field and then find tickets in a haystack, won a seven-night Royal Caribbean Cruise to Mexico. (That must have been all joy compared to—aaaargh!—putting together the particleboard monster with the help of ahem, “international”-style directions.) As for the losers? Well, anything beats another night assembling shit at Ikea. —Posted by Barbara Lippert |
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Published on December 2, 2004 | Permalink
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Smells like Baz Luhrmann
The courtesan in Moulin, Kidman plays the, uh, movie star here, and reportedly got $12 million for her work alone in the really, really long commercial—I mean, two-minute film (which aired as an advertising stunt on ER last week). Sure, Nicole is gorgeous, and the writer in the garret is Rodrigo Santoro, the impossibly handsome Brazilian actor from Love Actually. But the dialogue is a problem: It’s only slightly less wooden than Kidman’s moves. “When did I wake into this dream?” the penniless one muses, with maudlin piano music building in the backround. “I must have been the only one in the world who didn’t know who she was.” He’s also the only broke New York bohemian artiste whose garret—in the middle of a stylized Times Square—would be worth about $2.4 million; it’s got enough outdoor space that instead of pounding on his Underwood, the guy whiles away his time sitting on the bottom of the intertwined C’s of the Chanel logo outside his window, a sort of couture version of the bat signal. One day he’s in a cab, and next thing you know, “the most famous actress in the world” hops in, wearing a gown with a billowing train of ostrich feathers. (Hey, it could happen.) She decides on the spur of the moment to run away with this guy, because he’s obviously smart—he’s wearing black glasses. She heads to his boho garret, where she removes the feathers, in a Judy Garland type abbreviated outfit that shows the fabulous gams, and jumps out at him, announcing, “I’m a dancer! I love to dance!”—a moment so catastrophically embarrassing that you want to shield your eyes. There are some subtle reminders that this is a romance—fireworks go off in the backround, and then there’s the pounding, swelling music, which reaches a crescendo when they embrace. He bends her backwards to kiss her, and it’s an Eyes Wide Shut level of non-chemistry. Then the evil man (in Moulin Rouge it was the pimp; here it’s her agent) appears in the hide-away. “You must be there!” the meanie says. “I don’t care about tomorrow!” she responds—a strange counterpoint to Scarlett O’Hara’s leaving everything to tomorrow. “It’s beautiful here,” she says. “Everything seems so peaceful!”—which is also slightly improbable, since she’s referring to the writer’s lair at the top of a building in the middle of the busiest city in the world. “And then she was gone,” the lover says. “My world would never be the same.” (Clunk!) All he has is her memory, “her kiss, her smile, her perfume,” he says. But we have her back—and this is a truly beautiful shot—Kidman wears 687 diamonds in the form of a Chanel logo pendant. The film does get points for being over the top and visually exultant. The most ironic part is that it actually has less product placement than an actual “film,” which is admirable. And it’s big. It’s really big. If only, like smell, it were silent. --Posted by Barbara Lippert |
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Published on November 14, 2004 | Permalink
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