Astronauts are the stars in Louis Vuitton adPosted on Tue Jun 2 2009Louis Vuitton reaches for the heavens in a new print ad starring astronauts Buzz Aldrin, Sally Ride and Jim Lovell. The three appear in this photo, shot by Annie Leibovitz, sitting on the hood of a old truck, gazing up at the moon, on which Aldrin walked 40 years ago this July 20. There will also be a companion video in which the three reminisce about their space travels. (Neil Armstrong, the first man on the moon, apparently declined to be involved.) The campaign, by Ogilvy & Mather, marks the 40th anniversary of the Apollo 11 landing and is supposed to be a respectful homage to the astronauts, though the product it's endorsing, the $1,530 Icare travel bag, is named for the Greek hero who flew too close to the sun. Huh. Anyway, this continues LV's strategy of using older spokespeople, like Mikhail Gorbachev and Keith Richards, to entice baby boomers who need fancy handbags to distract from how old they've become themselves. So, they should stop calling Armstrong and get Tony Curtis on the phone. |
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Filed under Celebrity endorsements, Fashion, Kiefaber, Louis Vuitton
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Kanye West enlists girlfriend as spokesbuttPosted on Mon Apr 20 2009Hey look, another butt. (I'm totally on a roll.) This time, it's Kanye West and his naked weirdo girlfriend in a new ad for ... something. I'm not sure what they're pitching, here. BlackBook says it's an ad for West's personal line of Louis Vuitton shoes—he designed them himself, you know—but he doesn't seem very enthusiastic about them. Looking at them, neither am I. No wonder he threw Amber Rose out there as a distraction. |
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Filed under Butts, Celebrity endorsements, Fashion, Footwear, Kanye West, Kiefaber, Louis Vuitton
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Vuitton adds Madonna to list of old friendsPosted on Fri Dec 5 2008Following in the aging footsteps of Mikhail Gorbachev and Keith Richards, Madonna has now joined the Louis Vuitton campaign, sitting for a half-dozen French-bistro photos that will appear in fashion magazines in February. Women's Wear Daily gets the rest of the scoop from Marc Jacobs, who marvels at the kind of strength and flexibility that allows the Material Girl to strike poses like this one. "It was her idea to do the fishnets," Jacobs says. "What fascinates me the most about her is her never-ending energy, and the idea of becoming and changing. She's an artist who's unafraid to use her voice." |
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Filed under Celebrity endorsements, Fashion, Louis Vuitton, Nudd
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Louis Vuitton wages war on peace activistPosted on Mon May 5 2008
—Posted by David Griner |
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Filed under Fashion, Griner, Louis Vuitton
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Keith Richards joins Louis Vuitton campaignPosted on Wed Mar 5 2008
—Posted by Tim Nudd |
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Filed under Celebrity endorsements, Fashion, Louis Vuitton, Nudd
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Creepy secret message in Gorbachev ad?Posted on Wed Oct 31 2007
—Posted by Tim Nudd |
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Filed under Celebrity endorsements, Fashion, Louis Vuitton
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