March Adness final: State Farm, PlayStation

So, it all comes down to this. AdweekMedia's inaugural March Adness contest, pitting 16 of the best sports commercials against one another in a bracketed tournament, is down to its two finalists: Starm Farm's "Feeling Kinda LeBron" spot, in which LeBron James daydreams about playing for the Cleveland Browns; and PlayStation's "Dustin vs. PS" ad, in which Dustin Pedroia complains to PlayStation's director of game accuracy (played by Jerry Lambert) about his avatar not being able to hit the high-inside fastball in MLB '09: The Show. Vote for your favorite of the two spots on the March Adness site. The winner will be crowned late Friday. I will remain impartial, except to note that Lambert is probably the finest actor of his generation. UPDATE: And PlayStation hits it out of the park.

—Posted by Tim Nudd

Published on April 3, 2009 | Permalink | Comments (3)
Filed under Jerry Lambert, March Adness, Nudd

Lose more of your mind with March Adness

The thing about March Madness is that it's just not insane enough. Sure, 65 teams is a lot. But why stop there? Thankfully, for those seeking a little extra bedlam, mayhem, chaos and pandemonium, we've got another bracketed tournament for you—one that will turn your brain into even more of a Hulu-like mush. It's AdweekMedia's March Adness contest. The bracket features 16 sports-related commercials that have been airing this year. Each day, two of them face off. (Today, it's Accenture vs. UPS.) You vote for your favorite, and the top vote-getter moves on to the next round. (There's also a way to triple your vote's value by taking a little in-game basketball shot.) So, check out March Adness and get your ad agency's office pool going.

—Posted by Tim Nudd

Published on March 16, 2009 | Permalink | Comments (0)
Filed under March Adness, Nudd