Mexico introduces the world's first gay beer

A small Mexican brewery called Minerva has brewed several new beers targeted specifically at gay drinkers. Purple Hand Beer and Salamandra, supposedly the world's first "queer beers," are already available in some bars and restaurants in Guadalajara, Mexico City, Puerto Vallarta and Los Cabos, according to reports. The "artisan honey-ales" are made with organic honey and malt, giving them an orange flavor, which the brewer believes appeals to gay communities. Also, in a nice touch, the labels (which reference gay themes) are designed to be unglued and worn as a symbol of gay pride. It's an interesting idea, and some people will surely try the stuff just on principle. But can you really expect someone to like the flavor of something based on whether they're straight or gay? One thing's for sure: They won't be packaging this stuff inside dead rodents like the Scottish do. Via PSFK.

Filed under Alcohol, Gay pride, Mexico, Nudd
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Guillermo del Toro makes Alka-Seltzer howl

For those of you wondering how the Pan's Labyrinth guy also directed crap like Blade II, this old Alka Seltzer commercial from Mexico should provide an informative peek into Guillermo del Toro's campy beginnings. The 1991 spot for the popular antacid—which Del Toro both directed and stars in—makes a case for indigestion turning mild-mannered businessmen into savage werewolves. Is that what Montezuma's Revenge is? No, thanks. Silly premise aside, there's a charm to this ad that can't be denied, probably because that werewolf is a dead-ringer for modern-day Guillermo.

Filed under Alka-Seltzer, Celebrity endorsements, Kiefaber, Mexico
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Gas pill mellows your nasty, farty bathwater

Luftal, a Bristol-Myers Squibb gas medication sold over the counter in Mexico, offers this unique selling proposition: It promises to fix your problem and thus calm the gross, jacuzzi-like, fart-churned waters of your bathtub. If you're lucky, your wife/girlfriend will even fetch the Luftal pill and a glass of water for you when trouble arises—with nary a hint of the utter repugnance she must surely feel inside. Plus, think of all the money you'll save on air freshener. By Draftfcb. Via Copyranter.

—Posted by Tim Nudd

Filed under Bristol-Myers Squibb, Draftfcb, Mexico, Nudd
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Mexican toy ad begging for an NC-17 rating

Warning: lots of violence, some nudity and various other NSFW stuff.

With its copious blood, guts, nudity and sex, this fake movie trailer by Y&R Mexico City and director Carl W. Jones is one of the craziest ads you're likely to see. It's certainly one of the craziest toy ads you'll see. It tells the story of a Japanese woman living in Mexico who falls in love with an Alimaña Spore toy (the item being promoted here), which she finds one day in the garbage. Her friends laugh at her choice of diminutive, non-human mate, so she murders them one by one, forcing one of them to eat his own intestines. On his YouTube page, the director says the ad has "some of the most shocking and bizarre death sequences ever filmed, and features truly unforgettable imagery, clinically dazzling direction." Unclear if it will sell toys, however. Via Animal, though Adland wrote it about it, too. UPDATE: This spot was not created by Y&R, nor is Alimaña a Y&R client. Creatives from the agency did it on the side as part of a film competition.

—Posted by Tim Nudd

Filed under Freaky, Mexico, Nudd, Toys
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Mexican ad for Viagra actually doesn't suck

Viagra commercials are generally awful, particularly the "Viva Viagra" ones with the guys sitting around grinning widely as they play music and sing about their erections. (The best thing about those ads is the name Copyranter gave the band: the Whiskey Dicks.) Cialis ads are no better. Maybe it's just because E.D. advertising is so wretched, but the new Viagra spot above, from Z Publicidad in Mexico, is pretty decent. It actually has an idea—it takes its characters back in time, all the way back to the first time—and strikes a decent, non-off-putting balance between romance and passion. By the end of the spot, the couple appear to be in their late teens. Go back any further, and they'd be in a JC Penney commercial.

—Posted by Tim Nudd

Filed under E.D., Mexico, Nudd, Pfizer, Pharma, Viagra, Z Publicidad
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The Redspot Pizza guy has it under control

While the CiCi's campaign from earlier this week says "cheap!" by touting meals for about $5, this Redspot Pizza effort by Social Rocker Club in Mexico conveys a markedly different attitude. See the three full ads here. Yes, the visual style is imitative. Still, the ads so deftly balance self-conscious "cool" with goofiness, they succeed in spite of themselves. The delivery guy, in his snug jeans and red jacket, flashing bling and sporting a scraggly beard, looks like a drug-dealing roadie on some kind of mission. He oozes as much brooding malevolence as someone carrying a double-anchovy special possibly can. Delivery scenarios in the campaign include a steamy noir garage (not a spot of grease or motor oil in sight!); this dorm room, whose denizens appear to be toasted (except for Porndexter surfing the Web); and a girl's bedroom, where a foxy pillowfight is in progress. The Redspot guy keeps his cool throughout, his manly pose conveying an important message: I do not make change! And I forgot your Cokes, sorry. Via Ads of the World.

—Posted by David Gianatasio

Filed under Food and Drink, Gianatasio, Mexico
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