WikiLeaks good for menstrual-pad business

A few advertisers have tried to jump on the back of the WikiLeaks story, unpleasant as it may be. Perhaps the simplest tie-in has been this billboard in Pakistan for Butterfly maxipads. "WikiLeaks. Butterfly doesn't," says the ad, from RG Blue Communications in Karachi. Art director Munir Bhatti explains the complex and daring strategy: "I could have also shown a girl like other ads have. But the idea was to make it very different and to use the word WikiLeaks—and that's what this is." There you have it. Via @osocio.

Filed under Middle East, Nudd, Personal care, WikiLeaks
Permalink | Comments (3)

Burger King now serving slasher-film killers

Burger King's Middle East ad agency, Tonic Communications, took time out from making fun of stupid Americans to put together four print ads featuring slasher-movie villains to promote the chain's late-night hours. We've got Jason, Chucky, Freddy Krueger and the Scream killer, so we're just a Leatherface and a Leprechaun short of a full house of bad guys who overstayed their welcome by at least two sequels. It seems like a novel idea, though of course Burger King has based its entire marketing around a goofy, costumed psychopath for years now.

—Posted by David Kiefaber

Filed under Burger King, Food and drink, Kiefaber, Middle East, Restaurants, Tonic
Permalink | Comments (2)