Anti-war ads find new uses for military craft
JWT Spain's European campaign for the upcoming World March for Peace asks viewers to imagine a world where aircraft carriers are cruise ships and fighter planes are taxis. The ship ad is more effective because the voiceover and background music suggest Carnival and Royal Caribbean spots. The fighter plane's kind of a stretch. Most cabbies are pretty surly, and if they drove high-tech aircraft, they'd eject passengers at 5,000 feet to end arguments over the best route to take (as long the fare was paid in advance, of course). John Lennon would've appreciated the sentiment here—not the idea of cabbies ejecting folks from planes per se, but of all the people, living life in peace. Via Ads of the World. —Posted by David Gianatasio See also: |
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Published on August 26, 2009 | Permalink
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Are British Army ads too much like a game?
It's a rare day indeed when the U.K.'s Ad Standards Authority isn't receiving complaints from someone. This time, the griping concerns Her Majesty's Army, whose "Start Thinking Soldier" campaign (which includes TV ads like the one above, as well as this Web site and more) allegedly make war appear like a video game. The army insists its online skill tests aren't a trivialization of war, but rather a natural progression of the simulations it already uses in training. The ASA agrees, but some consumers are still upset. "If we didn't have adverts on TV that make being in the army seem like an Xbox game, would people still be shocked that soldiers actually die in a war?" says one. Conversely, comparing war to bad video games could reverse the momentum. A few ads drawing parallels between military combat and, say, Drake of the 99 Dragons should do the trick. See also: |
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Published on August 10, 2009 | Permalink
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BBDO reaches out to Iraq, Afghanistan vets
BBDO New York and the Ad Council have created a powerful new campaign for the Iraq and Afghanistan Veterans of America. The ads aim to address the mental-health consequences of combat, as the 1.7 million men and women who have served, or are currently serving, in Iraq and Afghanistan are facing an increased risk of mental-health issues. See a TV spot and three print ads here. The campaign directs veterans to CommunityofVeterans.org, the first and only social networking site exclusively for Iraq and Afghanistan vets. |
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Published on November 12, 2008 | Permalink
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