Monster can fix your rampant incompetence
The BBDO spot above, for job-search site Monster.com, explains why doctors shouldn't bring their untrained doofus friends to work with them. The same is true for crime scene investigators, as seen in the spot below. Instead, said doofi could use Monster's Career Mapping tool to find something suitable for them, connecting the joke to the product with a refreshing bit of relevance from a company whose ads aren't normally boiling over with it. What job those two dumb friends could qualify for is another matter, but we think the doctor could use his for medical testing. —Posted by David Kiefaber
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Published on September 22, 2009 | Permalink
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Let the battle of the monster job sites beginJob-search advertising is getting truly monstrous this year. We've already written about Fallon's new ads for The Ladders, which feature Guilala, a '60s Japanese movie beast so cheap he makes Godzilla look like something out of a Merchant Ivory film. But now the battle is joined as the category kingpin, Monster.com, launches its own spots from BBDO. Each one asserts, "There's never been a better time to go to Monster.com," and you'll get no argument from us, what with all the layoffs lately. The Monster push focuses on people who are trapped in the "wrong jobs," like high-rise construction. The worker above might want to suck it up, though, because in this grim economic climate, hundreds of people would be eager to take his place. Monster's cartoon mascot isn't featured, which is probably for the best: Guilala would eat him as a starter course. CareerBuilder, best known for its chimp ads, can take heart. The market's getting brutal and the competition's rough, but King Kong is still available. —Posted by David Gianatasio |
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Published on January 15, 2009 | Permalink
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