David Beckham, world's first spokescyborg

David Beckham, determined to be this generation's Marky Mark, will be shirtless in yet another ad campaign, this time for Motorola's Aura phone. The print ads, due later this month, "show an X-ray of the inner workings of half of the footballer's body" in a tribute to either classic Swiss watch design, Renaissance art or the Terminator movies. I like the Terminator comparison because Beckham keeps coming back long after I've gotten sick of him. But since he's shilling phones here, and not underwear, we might get by without comments from his wife this time.

—Posted by David Kiefaber

Published on April 17, 2009 | Permalink | Comments (5)
Filed under Celebrity endorsements, David Beckham, Motorola, Telecom

Try the phone made of plastic water bottles

Do consumers care about "green" products anymore? Did they ever? Why am I asking myself questions aloud as I type? I wish there were an environmentally conscious phone I could use to call someone and get some answers. Oh hey, good timing—it looks like Motorola is launching what it claims is the world's first 3G mobile phone made from recycled water-bottle plastics. It's called the Moto W233 Renew, which doesn't exactly glide off the tongue like "iPhone," but it won't glide off the shelves like the iPhone either, so it's probably OK. Motorola gets all up in its competition's face by including a postage-paid envelope in each Renew box, making it "easy to return your previous mobile phone for recycling at no cost." (That's like spanking Nokia with a twig.) Still, if the Renew's a flop and sits in stockroom crates unsold, Motorola could be creating more garbage than it would have by not launching the phone in the first place.

—Posted by David Gianatasio

Published on January 7, 2009 | Permalink | Comments (0)
Filed under Environment, Gianatasio, Motorola, Telecom