What else can we upload photos to?

Call it the Elf Yourself genre. Ever since millions of people put their pictures on those dancing elves and sent the results to family and friends, the marketing playbook has included a page for upload-your-photo campaigns. Garnier Fructis is the latest practitioner with a site that has users "go back in time" by plastering their faces into digital cutouts featuring hairdos from decades past. Moxie Interactive created the Garnier Body Booster application, which has options for downloading the results or sharing them on social networks. It's easy to pooh-pooh these efforts, but it's definitely something that people enjoy, although for how long you have to wonder. What's encouraging is the uploading technology is improving, making it easier to use and reject photos less often.

—Posted by Brian Morrissey

Published on July 15, 2009 | Permalink | Comments (2)
Filed under Morrissey, Moxie Interactive