British ice-cream brand squirts out first ads
A new U.K. ice-cream brand called Icecreamists is going all out with a sex-themed campaign, including a supposedly libido-boosting ice-cream cocktail called The Sex Pistol and various images of naked women being squirted, Oozinator-like, with vanilla. The ladies are referred to as "The Queens of Cream," and are seen in various compromising positions on the Web site and on Flickr. The brand's stated mission is to "Liberate the world one lick at a time." They also have a manifesto, which says: "In an age of pandemics, epidemics, foreign wars, global meltdowns and MP's expenses, what's left to believe in? The Icecreamists offer hope and consolation in the face of darkening economic skies and a dystopian society." In other words, eat (or wear) our ice cream and you'll feel better. Via Adrants. See also: |
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Published on August 11, 2009 | Permalink
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Is Ikea really getting into the auto business?
In the same week as the launch of India's super-cheap car, the Tata Nano, aimed at putting one of the world's most populous countries behind the wheel, there are Internet mutterings about a new ecologically friendly car from none other than Ikea, purveyor of affordable design to the masses. Whether an elaborate April Fool's viral gag or a new mobility concept, the idea has captured the imagination of the Web. Ikea recently made a significant financial commitment to eco-friendly practices: Just last August, it announced the formation of Ikea GreenTech, a $67 million venture-capital fund to make investments in companies that will commercialize green technologies and products for its stores. The fact that Ikea's "Leko" vehicle teaser showed up on a French Web site also fits in with France's forward-looking ideas about urban public transport. Two years ago, outdoor advertising giant JCDecaux launched an ambitious bicycle-sharing program in Paris, which is changing the daily patterns for many of the capital's consumers: The French company estimates that after just one year, each of its 16,000 bicycles have eight to 10 users a day. As two of Detroit's leading automakers sweat the final week before a March 31 deadline for additional Washington financing, it's intriguing to think that future innovations in transportation may come from the most unlikely of places—whether from Mumbai entrepreneurs or Swedish flat-pack manufacturers. —Posted by Noreen O'Leary |
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Published on March 25, 2009 | Permalink
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Weigh your waste with the toilet-seat scale!
Fantastic news for women grappling with self-image problems: Soon, you'll be able to weigh your own poop! I admit, this might seem like a roundabout solution to the problem, but bear with me. Designer Haikun Deng says she came up with the toilet-seat scale to help weight-obsessed women feel better—or at least lighter—every time they drop a deuce. This is actually an old idea (like, from 1922) that's never caught on. But despite the niche audience, I hope it finally goes into production, if for no other reason than the potential ad slogans like, "Don't frown. Flush it down!" Via OhGizmo, the same people who brought us the battery powered by urine. —Posted by David Griner |
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Published on January 14, 2009 | Permalink
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