Disgruntled sports fans love their billboards
For all the talk of digital and targeting, there's no better way to make a splash cheaply than by taking out a billboard. Sports fans know this. Disgruntled supporters of the Oakland Raiders have taken a four-week lease on a billboard across the street from the team's stadium to voice their displeasure over how the franchise is run. The billboard urges owner Al Davis to hire a general manager. MessageToAl.com paid $5,500 for the billboard with money it raised on the site. Who knows if it'll actually work on Oakland's notoriously crotchety owner. There is some precedent for this. In September, pissed-off Notre Dame fans bought a billboard in South Bend poking fun at coach Charlie Weiss by calling him an intern. And in October, a Buffalo Bills supporter used an outdoor ad to demand the ouster of coach Dick Jauron. Both Weiss and Jauron have since been fired. —Posted by Brian Morrissey Previously on AdFreak: |
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Published on December 3, 2009 | Permalink
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Bills fan's billboard aims to get coach fired
Ryan Abshagen, an unemployed 18-year-old from New Freedom, Pa., might have a future in the ad business. Or fundraising. Or media consulting. He sure won't be working for the Buffalo Bills after raising $1,400 on the Web to buy a week's worth of time on a digital billboard, which he'll use to demand the ouster of Bills coach Dick Jauron. Starting Monday, Abshagen's message will be flashed 3,000 times a day on a billboard over I-190 south of Buffalo. It also calls for the dismissal of the team's pro personnel director and chief college scout. According to the Associated Press: "He's now begun a second campaign to raise another $1,125 to extend the rental for one more week or rent a second billboard." Surely Crispin or PBS could find an internship for this guy! If nothing else, he could run the office football pool. —Posted by David Gianatasio |
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Published on October 16, 2009 | Permalink
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NFL rivalries get heated in Seagram's spots
David&Goliath based this cute Seagram's vodka campaign on NFL rivalries. Patriots vs. Dolphins and Bears vs. Packers I got right away. I had some trouble with the Eagles, though, even though our feathered friend actually refers to his rival as a Giant. To me, the guy just looks like he needs a shave. And he doesn't seem especially tall, though with just half his face in the frame, it's tough to tell. Oh, alright, I just suck. Frankly, the trash talking between opposing fans would get a tad much more nasty (though ultimately incomprehensible) if vodka were involved. —Posted by David Gianatasio |
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Published on October 9, 2009 | Permalink
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Who'll win the game of endorsement deals?
Which of Super Sunday's players are likely to end up sought after by marketers for endorsement deals? Noting that much depends on how the game itself goes, a bulletin from Dave Brown Talent (which toils in the endorsement field) points to some plausible candidates, even while conceding no player on either sideline figures to reach Peyton Manning status as an endorser. Among players on the favored Steelers, quarterback Ben Roethlisberger and safety Troy Polamalu are singled out (the latter has already done that Coke Zero spot for the game), with wide receiver Hines Ward and running back Willie Parker also mentioned as possibilities. Of the Cardinals, quarterback Kurt Warner and wide receiver Larry Fitzgerald are obvious endorsement-deal candidates, with wide receiver Anquan Boldin and running back Edgerrin James also in the mix. The talent firm cautions, though, that a great performance on the field doesn't necessarily translate into success as an endorser—a point it illustrates by pointing to Dexter Jackson, who won the MVP award as a Tampa Bay Buccaneer in the 2003 Super Bowl but made little impact in the marketing realm. —Posted by Mark Dolliver |
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Published on January 29, 2009 | Permalink
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Don't waste time insulting Peyton Manning
McCann Erickson and MRM cast Indianapolis Colts quarterback Peyton Manning in this new TV and Web push for World MasterCard. Manning visits hotels in rival cities where the Colts play this season. In each, he trades on his "nice guy" persona, interpreting the hostility of staffers in positive ways. In Boston, a hotel operator warns Manning that he's "going down," and the QB replies that indeed he is—to the fourth floor for a massage. The Colts edged the Patriots 18-15 on Sunday, so that rubdown worked wonders. He should just snap "No tip!" to these bellicose bellhops. There's a microsite where consumers with nothing better to do can send friends and family a customized "video pep talk" from Manning. He covers his mouth when the recipient's name is dubbed into the message. Frankly, it's tough to make out what he's saying much of the time. This guy always sounds likes he's got a face full of doughnuts! —Posted by David Gianatasio |
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Published on November 3, 2008 | Permalink
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Nike sets a collision course for its NFL stars
David Fincher directed this epic new Nike commercial, titled "Fate," in which NFL players LaDainian Tomlinson and Troy Polamalu are literally born to pummel each other in a football game. Polamalu, it seems, has had long hair since his days in the womb. Wieden, Nike and Fincher have teamed up before, of course, notably on the Nike Gridiron stuff from 2003. |
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Published on October 14, 2008 | Permalink
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