Obama didn't beat Reagan, at least on TV
Barack Obama's inauguration was the second most-watched in television history, according to Nielsen, AdFreak's corporate parent, which crunches numbers so the rest of us won't have to. Obama tallied 37.8 million TV viewers, trailing Ronald Reagan's 41.8 million in 1981. No need to go hunting down hanging chads or demanding a recount. This just covers TV. We'll probably never know how many folks watched via cyberspace, where pretty much every previous record for live video streaming was obliterated. So, I'm simply choosing to believe, one way or another, that Obama's inauguration was the most watched of all time. That's what democracy's all about. There's just one thing left to say: Kucinich in 2012! —Posted by David Gianatasio |
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Published on January 22, 2009 | Permalink
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The year's most-liked retail holiday TV spots
AdFreak's parent The Nielsen Company (I asked for a tricycle and an iPhone, just in case they forgot) has gauged the "likeability" of this year's holiday retail TV commercials and come up with a top 10 list. Narratives, nostalgia and family-focused story lines are hot. Sales and price-driven messages, as well as shorter commercials, are faring poorly. Wal-Mart rules overall (doesn't it always?) with the ad above, showing employees turning register lights on and off to the tune of a Christmas song. (Wal-Mart employees are actually robots, and those lights indicate that customer credit cards have been declined. At least, that's been my Wal-Mart Christmas experience.) Placing 10th is a Victoria's Secret spot showing, according to Nielsen, "models wandering through a mansion in brass and ruffled skirts." Um, is it too late to change my list? —Posted by David Gianatasio |
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Published on December 24, 2008 | Permalink
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