Has Foot Locker ever visited a high school?

Foot Locker's "It's a sneaker thing" campaign from SapientNitro in New York is mildly funny but nothing really to write home about. The creative director on the campaign says the ads show "situations that high school kids go through every single day." Really? Nude models in high-school art classes? Maybe in a progressive district. In a second spot, posted after the jump, a guy calls a girl a "butter shoes," as in "Everything's hot but her shoes." Let me just say, for the record, that no teenager in the history of anything has dismissed an attractive girl as a "butter shoes." Not even once. Aside from that, the spots are pleasant enough. Behind-the-scenes video is also after the jump. Via Homadge.

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Filed under Foot Locker, Footwear, Kiefaber, Nitro
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Rainbow-eating giraffe is milked for Skittles

More crazy Skittles work, this time from SapientNitro in Russia. Here, a guy milks a rainbow-munching giraffe and happily ends up with a bucket of Skittles. (Copy: "Drain the rainbow. Taste the rainbow.") Skittles has done the milking thing before, with the notorious milked man who won't stop eating the sour Skittles. Via Copyranter.

Filed under Candy, Nitro, Nudd, Russia
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Foot Locker objectifies nude model's Size 12

The "Art Class" spot for Foot Locker by SapientNitro features a purportedly nude male model, being described by students as "leathery" and "crooked." Reminds me of my wedding night. If nothing else, this spot proves that the dick-joke winner of that $70K copywriting job will indeed fit right into the industry. After the jump, you can see a second, even more artless Foot Locker ad called "Buttershoes." Butter and shoes also remind me of my wedding night. What? Don't be prudes, people. Via Adland.

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Filed under Foot Locker, Gianatasio, Nitro, Nudists
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Foot Locker encourages sneaker spankings

Spanking used to be more common in ads than it is today. SapientNitro brings it back in this (of course) European spot for Foot Locker, in which a guy gets sneaker-spanked by a sexy girl. It's pretty amusing, especially when he calls out the brand names of the shoes. I know just how he feels, because a nice spanking session really revs me up for a day of blogging. OUCH! That's right. … Hey, I never said stop.

—Posted by David Gianatasio

Filed under Europe, Foot Locker, Footwear, Gianatasio, Nitro
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Tourism Queensland disses 'Best Job' shop

It was the most successful, award-winning tourism campaign of the year. And yet "The Best Job in the World" was not enough to get its creators hired as Tourism Queensland's lead agency. Sure, the quirky quest for an Australian island caretaker sparked international buzz and racked up every top-shelf prize in the industry, including three Grand Prix at Cannes. What you may not have heard is that the project's agency, SapientNitro (formerly CumminsNitro), was passed over in August when Tourism Queensland put its account up for review. The snub was a hot point of debate this weekend, as "Best Job" won Australia's top newspaper ad prize. "How can that happen?" the award committee chairman vented. "That's just not fair." I posed the same question on Sunday to Michael Branagh, national managing director for SapientNitro Brisbane. He told me: "We participated in the review, but we actually weren't successful. We thought we were in pretty good stead, but we were beaten by a global behemoth." That winner was incumbent lead agency Clemenger BBDO, which promptly launched the "Hey hey, this is Queensland" campaign, which has been roundly panned. The new campaign even featured "Best Job" candidates, and tourism officials continue to find ways to milk the project for even more publicity. (Branagh says SapientNitro's involvement ended in July.) So, if you're one of the countless tourism marketers looking to piggyback on Queensland's success, here's some good news: You can actually hire the agency that made "Best Job" a global phenomenon. Just cut them some slack if they seem insistent about a long-term contract.

—Posted by David Griner

Filed under Australia, Griner, Nitro, Tourism
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Quiznos oven craving some foot-long lovin'

Say what you will about the disturbing implications of this Quiznos ad from Nitro, but you'd be hard-pressed to forget the point: that Quiznos has foot-long meat tubes just waiting to be jammed in the hotbox for you. Oh, and they're $4. The talent deserves credit for squeezing a lot of subtle acting into a 30-second space. If you don't believe me, check out the guy's reaction when the oven says, "Put it in me, Scott." If those aren't the eyebrows of a man being propositioned by a horny appliance, I don't know what are. UPDATE: A slightly sanitized, less sexualized version of the ad is airing in earlier timeslots.

—Posted by David Griner

Filed under Dick jokes, Food and Drink, Griner, Nitro, Quiznos, Restaurants
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