In this clip, Old Spice guy Isaiah Mustafa thanks us for our glowing review of his second spot for the brand, in which we said it was hard to argue with his awesomeness. See more of his video thank-yous here.
The smartest stuff I've seen in a while.
Posted by: Rich Sullivan | Jul 13, 2010 5:04:49 PM
I love how the cake eating bit lasts just long enough to be funny and then longer still to almost be awkward.
Posted by: Rachel | Jul 13, 2010 8:20:46 PM
@Rachel,
I was about to post something similar until I read your comment!
I agree with you, toward the end you can imagine him thinking " huum can you guys stop filming please!"
@Rich, I'm sure that other companies will probably follow this new style of communication which is an excellent way to engage with people
Posted by: John Ekambi | Jul 22, 2010 10:09:28 AM
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