Take drugs if you enjoy getting scribbled on

This PSA from mcgarrybowen, part of the Above the Influence campaign by the White House Office of National Drug Control Policy, is a refreshing departure from most social marketing, in that it's not condescending or hyperbolic and uses a fairly common occurrence to represent a larger problem. (They aren't exaggerating much, if this guy is any indication.) Fear of humiliation is a potent force among teens, and it will be hard for this girl to save face in the morning, even after she scrubs it clean. Shame they didn't team up with Sharpie for this ad, though. Via Animal NY.

—Posted by David Kiefaber

Published on June 17, 2009 | Permalink | Comments (1)
Filed under Anti-drug, Kiefaber, mcgarrybowen, ONDCP

Anti-drug ad campaign is now also anti-bug

McKinney has whipped up a handful of new Above the Influence anti-drug ads for the ONDCP starring oversized animals and insects dressed as humans. See all three ads here. The one above shows a pair of slug buddies about to do some serious lines of salt. In the others, a couple of rat-girls prepare to pop some Rat-X, and some slacker wasps get set to inhale some bug spray. The headline on each ad reads, "What's the worst that could happen?" To answer that, Copyranter points to Cecil Adams of Straight Dope fame, who suggests that, in the case of the slugs, the worst that could happen would probably involve the "hiss of desiccating slug fluids." Adams suggests a good alternative is "to put out a pie tin filled with a half inch of beer. The slugs drink the beer, pass out, and drown." But then that would probably be alcohol abuse.

—Posted by Tim Nudd

Published on November 18, 2008 | Permalink | Comments (4)
Filed under Anti-drug, McKinney, Nudd, ONDCP