Canadian ads seek younger organ recyclers
Forget bottles and cans (and clapping your hands), the real cutting-edge area of recycling is organ donation. The Trillium Gift of Life Network of Ontario, Canada, has souped up its marketing efforts with an edgy new campaign to attract younger donors. It includes ads with a recycling symbol dripping with blood and fake sales fliers for internal organs. There's also an interactive Web site, RecycleMe.org, where a fit young person splays himself open like a Carcass album cover to give us a tour of his innards. There's something very dehumanizing about all this, which is perhaps the point, but the delivery risks overshadowing the message here. Plus, they're basing their visuals on the "spare parts bin" preconception about organ donation that dissuades people from donating in the first place. But at least there are no giant singing maggots, unlike some organ-donation campaigns were could name. And hell, if they want my corneas that badly, they can have 'em. I have keratoconus, so it's not like they're doing me any good. —Posted by David Kiefaber |
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Published on April 28, 2009 | Permalink
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Don't throw those innards out with the trash
2008 may be remembered as the year when organ-donor-plea advertising came of age. California's singing-maggot effort ranked among AdFreak's 32 Freakiest Ads of '08. Now, from IMIP in Brazil (via agency Ampla) comes a print campaign that poses men, women and children next to trash cans. The text reads: "One of these two will get your organs. You decide." See all three ads here. I'm assuming they mean someone will get my organs after I'm dead, but you'd never know it from the haunted, hungry looks on the faces of those models. Go ahead, dream about my spleen. Just let me finish using it! Of course, I can't shake the feeling that maggots will get us all in the end. |
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Published on January 5, 2009 | Permalink
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Don't let the giant maggots eat your corpse
Los Angeles shop beans2beans created a handful of unsettlingly effective Spanish-language spots for Donate Life California. See all of the ads here. All of them feature outsized maggots, cousins perhaps of the slimy creatures in that recent British dog-worm medicine campaign. The maggots are cute and repugnant at the same time, displaying a distinctly South Park-ian sensibility as they thank us (in song, en español!) for allowing them to grow rotund by feasting on our innards after we're dead. The spots close by reminding viewers who don't agree to leave their organs to their fellow humans that other critters are willing to receive such "donations." It's so persuasive I've decided to donate my organs. Hey, what's up with that? Ouch! After I'm dead, ghouls! |
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Published on November 14, 2008 | Permalink
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