Call the Palm Pre Girl crazy at your own risk

Life is obviously quite difficult for the woman in Modernista!'s new Palm Pre commercials. As she explains in her (unofficial) Twitter feed, she's trapped on a rock and worshipped daily by a dancing orange cult. And in her newest commercial, above, she admits that when she does venture out in public, people seem to think she's crazy. Let's see if they're so brazen in their mockery when her kung-fu army shows up to spirit her back to the land of surreal beauty and plain garments.

—Posted by David Griner

Published on July 29, 2009 | Permalink | Comments (2)
Filed under Griner, Modernista!, Palm, Telecom

New Palm Pre ads: Eerie, excellent or both?

Here's the new installment of Modernista!'s surreal ads for the Palm Pre smartphone. This time, they've gone pretty minimalist, especially considering the debut spot featured 1,000 choreographed dancers. But the new spots, "Deja Vu" featured above and "Go With the Flow", also give you a chance to appreciate the campaign's ethereal beauty, which is easy to overlook in the epic launch spot. That said, what I consider the "ethereal beauty" of both the production and actress Tamara Hope, most online viewers seem to consider "SO CREEPY."

—Posted by David Griner

Published on July 20, 2009 | Permalink | Comments (14)
Filed under Griner, Modernista!, Palm

Modernista! choreographs grand Palm spot

Here's the first spot from Boston's Modernista! for the new Palm Pre phone. According to USA Today, the ad "features 1,000 dancers directed by three choreographers, including Sun Yupeng, who helped create the Beijing Olympics opening ceremony." The commercial, which takes places in an expansive field, shows the dancers forming circles around actress Tamara Hope, who sits on a rock and operates the new phone. The voiceover says something about bringing everyone closer together. It was probably a good idea for the agency to try some Chinese imagery now that its showpiece client, GM's Hummer, is being acquired by a Chinese company. Still, this ad looks like it was extremely expensive to create. You could probably whip up something pretty similar with a graphics program on an iPhone. Don't they have an app for that?

—Posted by David Gianatasio

Published on June 5, 2009 | Permalink | Comments (7)
Filed under Gianatasio, Modernista!, Palm, Telecom

Santa is skinnier, cooler with a Palm Centro

Get ready this Christmas for a newer, cooler Santa Claus. In fact, don't even call him Santa. Call him Claüs. So the story goes, Santa was sitting up in the North Pole being fat and jolly, dealing with a 400-foot parchment list of the naughty and nice, when he got a package in the mail. It was a Palm Centro, and it changed Santa forever. He cut his hair, started eating hippie food and lost weight. A new wardrobe and some hot sunglasses later, he was Claüs. Or, as most of you will recognize him, one of those skinny, hot, rich douches often found in ads for luxury/aspirational goods. Claüs is so hip, he has his own Facebook page. Go there to become a fan, listen to his music (he remixes Xmas songs), watch his videos and write on his wall. Great creative and concept from Creature, a Seattle-based agency. But there's one problem: The Centro looks like last year's new device, and no amount of clever marketing will fix that. A wall comment from “Elliot” sums it up: "Can I have a free iPhone, Claüs?"

—Posted by Jeremy Greenfield

Published on December 3, 2008 | Permalink | Comments (13)
Filed under Creature, Greenfield, Holidays, Palm, Telecom