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PR executive Mitch Delaplane outdoes himself with press release

By Tim Nudd on Wed Jan 12 2011

Actually posted to PRNewswire. Via TechCrunch. Follow Mitch Delaplane at @lifeisamitch.

Amazing-press-release-640


Comments

Amazing!

Posted by: André | Jan 12, 2011 4:48:44 PM

I want my the 45 seconds it took me to read that back.

Posted by: Nikki | Jan 12, 2011 4:50:32 PM

It was cute after the first paragraph - it goes downhill from there.

Posted by: Zechmann | Jan 12, 2011 5:23:12 PM

...errrrr huh.

Posted by: Jack | Jan 12, 2011 5:48:40 PM

Simply amazing! Quite obviously the most stupendous well crafted intelligent piece of dribble to ever cross the wires! An incredible feat of extraordinary writing ability, a true credit to the PR business and a testimonial of
human courage and strength. Bravo! I'm salivating in anticipation of the next article.

Posted by: Andy Morris | Jan 12, 2011 6:17:54 PM

is this a joke? WTF?

Posted by: Benjamin | Jan 13, 2011 4:46:31 AM

it's a joke. and i dunno why i wasted my time reading it til the end.

Posted by: limqingru | Jan 13, 2011 5:03:48 AM

This man is BRILLIANT. Because we all know that everyone and their mother is going to e-mailing this back and forth, and therefore, it has achieved its purpose: people will talk. Free advertising, so Mitch = WIN.

Posted by: Adri | Jan 13, 2011 9:07:31 AM

I thought it was good too.

Like Adri said, this press release will be emailed back and forth, no doubt getting Mitch and PitchPoint PR some good press.

Posted by: Samuel Sunmonu | Jan 13, 2011 12:09:59 PM

I dont agree on this point, it doesn't demonstrate any creativity nor PR skills as most of us ended up disappointed by the content, is that the point? To me it feels like a trap + scam, so one thing's for sure, I will never consider this guy nor his agency for any PR work. I prefer to view PR & any communication discipline as value generating, not as a one stop fool catcher. I guess it all depends what lens we wanna see it with, quantitative, how many people actually thought the post would be interesting...or qualitative, how many people actually regretted having read this post & will now be more cautious...no doubt I belong to the second one.

Posted by: Benjamin | Jan 13, 2011 1:25:05 PM

boring.

Posted by: Andrea | Jan 13, 2011 1:48:45 PM

Reminds me of something I'd read in the Onion.

Posted by: Michael | Jan 17, 2011 9:21:45 PM

Like this:

http://www.theonion.com/articles/report-nation-not-ready-for-this,18796/

Posted by: Michael | Jan 17, 2011 9:22:17 PM

Everyone wasted around 1 minute reading it, next one reading comments, and the next minute writing comments - this is exactly what I am doing...

Posted by: June Harris | Feb 1, 2011 11:51:06 PM

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