Magic butt amazes in cheeky Ray-Ban spoof

The Ray-Ban video "Guy Catches Glasses With Face" (which has gotten 4.3 million views on YouTube) now has a worthy successor in the clip above, titled "Guy Catches Laptop With His Butt." It was done by computer-parts maker MSI, and it's as impressive as it sounds. Meanwhile, the latest non-spoof effort in Cutwater and Ray-Ban's "Never Hide" series is below. Ray-Ban had a booth at South by Southwest, where it invited people to record 20 seconds of whatever they wanted. The DJ duo SqueakE Clean took the 800-plus video clips and made a music track with them.

—Posted by Tim Nudd

See also:
Ray-Bans withstand bursting paint bubbles
Cutwater gets this great idea for Ray-Ban ad
Cutwater's Ray Ban virals get more random

Published on August 11, 2009 | Permalink | Comments (1)
Filed under Cutwater, Nudd, Parody, Ray-Ban

Ray-Bans withstand bursting paint bubbles

Here's the latest Ray-Ban "Never Hide" video from Cutwater, directed by Francesco Carrozzini of GL-X. The last few Ray-Ban clips weren't that great. This one is visually pretty entertaining, and actually connects to the product being advertised: a new line of colored Wayfarer sunglasses. Carrozzini says he was inspired by Albert Lamorisse's The Red Balloon from 1956, which also featured a sentient red balloon, though not an explosive one. (Balloons are also flying high lately thanks to Pixar's Up.) Carrozzini shot the ad in high-speed Phantom HD, which captured the detailed slow-motion images.

—Posted by Tim Nudd

Published on June 12, 2009 | Permalink | Comments (1)
Filed under Cutwater, Nudd, Ray-Ban

Cutwater gets this great idea for Ray-Ban ad

Cutwater has released this new video in the "Never hide" series for Ray-Ban. It features a ball rolling and bouncing down the streets of San Francisco—an idea that worked pretty well in the past, so why not do it again? It's actually a single ball this time, and it's big and red, and there's a dude inside it wearing Ray-Bans. Cutwater's Chuck McBride directed this one himself. There's also a Flickr set of photos showing the ball hanging out and partying. So, that's sort of different.

—Posted by Tim Nudd

Published on May 4, 2009 | Permalink | Comments (3)
Filed under Cutwater, Nudd, Ray-Ban

Cutwater's Ray Ban virals get more random

Cutwater had that big hit in 2007 with the "Guy catches glasses with face" video (below), which has gotten about 4 million views on YouTube. Now, the agency is back with some more virals for the sunglasses brand, although this time the product is much less central. Four videos have rolled out in the last four weeks, the most popular one being the sloppy "Cow gives birth to a dude" (above). The adult-size, slimy newborn emerges with sunglasses on—that's the extent of the product connection. Still, the thing's gotten almost 1.7 million views, so there's a market for this stuff. The other three new videos, "Disco Ballers," "Green Screen Guy" and "Tallest ice cream," don't feature any halfway believable stunts or nasty birth footage, so they might not do as well.

—Posted by Tim Nudd

Published on January 28, 2009 | Permalink | Comments (4)
Filed under Cutwater, Freaky, Nudd, Ray-Ban, Viral