DDB presents an 'asstounding' Reebok spot

Kudos to M&C Saatchi DDB Chicago for billing its new butt-centric Reebok spots as "asstounding." The shop doesn't monkey around with what it's after in promoting the EasyTone, a sneaker Reebok has targeted at the baby-got-back crowd for its leg- and caboose-toning capabilities. The spot above, called "Wandering Eye," stars a shapely spokeswoman who can't get the camera operator from coming in for close-ups of her backyard, although she seems quite flattered by it. The inspired tagline: "Better legs and a better butt with every step." Reebok is running the spots on broadcast and cable TV over the next four weeks, marking the brand's first major TV effort in two years. What a way to come back. UPDATE: DDB, not M&C Saatchi, did the creative here. M&C is the PR agency on the campaign.

—Posted by Brian Morrissey

Previously on AdFreak:
Reebok packs them in for 'Migration' spot
Reebok unsurprised by Pats' imperfection
Run easy, and spell poorly, with Reebok

Published on October 30, 2009 | Permalink | Comments (12)
Filed under Footwear, Morrissey, Reebok

Reebok packs them in for 'Migration' spot

Pro football is back, and with it comes this grand "Join the Migration" commercial for Reebok, featuring 20 NFL players (supposedly the most ever to appear together in a single ad) promoting the Speedwick Performance T-shirt. The music in the spot is light and airy and haunted-sounding, like nothing football fans have apparently ever heard, given the rush online to identify the song and the songstress (it’s “Train Song” by freak-folk queen Vashti Bunyan). But while the TV spot is causing goosebumps, the online campaign has generated a few chuckles. Specifically, this ad with Steve Smith of the Carolina Panthers in a boxing pose is a bit ill-timed, given that Smith was just suspended for punching a teammate.

—Posted by Tim Nudd

Published on August 5, 2008 | Permalink | Comments (0)
Filed under Footwear, Nudd, Reebok

Reebok was ready for a Patriots win, too

Earlier this week, we posted this Reebok commercial, in which Eli Manning sends the 1972 Miami Dolphins a gift after keeping the New England Patriots from completing a perfect season. Naturally, they had another version ready to go, in the (then seemingly likely) event of a Patriots victory. Via Deadspin.

—Posted by Tim Nudd

Published on February 8, 2008 | Permalink | Comments (0)
Filed under Footwear, Nudd, Reebok

Reebok unsurprised by Pats' imperfection

Whatever you thought of the Super Bowl ads, this Reebok spot is the perfect post-Super Bowl ad. Thanks to Eli Manning and the New York Giants, the population of Perfectville remains 1. Via Twitter’s DougH.

—Posted by Tim Nudd

Published on February 4, 2008 | Permalink | Comments (0)
Filed under Footwear, Nudd, Reebok

Reebok’s Kool-Aid shoe: what a stinker!

How many times have I muscled my way to the hole and, hanging off the rim as the backboard gloriously shattered around my head, wished that my sneakers smelled like grape Kool-Aid? The answer is zero, since I’m barely 5-foot-5 and don’t play basketball. Even if I were 6-foot-5 and did play basketball, however, the answer would be the same. Even though Reebok and Kool-Aid (there’s an obvious match!) have joined together to create scented footwear, I’m afraid I’m still not interested. Consider: In a pickup game among 11-year-olds, who’s going to get beaten up? The kid whose shoes emit the sweet scents of lemon-lime Kool-Aid, that’s who. Oh, according to Brandweek: “The soles of the shoe depict Kool-Aid’s iconic Kool-Aid Man.” Thus ensuring that you’ll get pounded in the locker room, too.

—Posted by David Gianatasio

Published on January 30, 2008 | Permalink | Comments (6)
Filed under Footwear, Gianatasio, Reebok

Run easy, and spell poorly, with Reebok

Spotted on the No. 6 train in (a very rainy) New York City by the eagle-eyed Scatter O’ Light blog. I wonder if the ads are spelled right on the R train. UPDATE: Here’s another execution, posted by Shedwa, urging New Yorkers to stop and smell the garbage.

—Posted by Tim Nudd

Published on April 12, 2007 | Permalink | Comments (11) | TrackBack (0)
Filed under Footwear, Reebok

Reebok runs off with other people’s ideas

Reebok is unveiling a new $30 million campaign today which suggests that “Just do it” is just bad advice. Instead, says Reebok, you should just “Run easy.” While the ad shown here pokes fun at Nike, Reebok seems to have taken a cue or two from its rival. The “Run easy” microsite invites visitors to post their favorite runs—something Nike got to earlier with its Google Maps-powered Run London route finder. But if Reebok thinks “Just do it” is silly, it has found another company’s tagline that it likes better. On the “Run easy” site, the welcome copy advises you to “Enjoy the ride.”

—Posted by Tim Nudd

Published on April 4, 2007 | Permalink | Comments (8) | TrackBack (0)
Filed under Footwear, Reebok

Irish stop drinking, start wearing Reeboks

Now that the Irish are losing their taste for Guinness, they’ll have some extra pocket money to buy other stuff, like these fancy special-edition St. Patrick’s Day sneakers from Reebok. I’ve yet to see a Guinness drinker find a second life as a runner, but perhaps it could happen. From Complex.com, via Gawker.

—Posted by Tim Nudd

Published on March 15, 2007 | Permalink | Comments (8) | TrackBack (0)
Filed under Footwear, Reebok