Sexy grandmas confirm wonders of science

Science World in Canada pays tribute to GILFs everywhere with its "Ice Creamy Goodness" spot above, from Rethink Communications in Vancouver. The non-profit group is devoted to "inspiring future science and technology leadership" up north, and yes sir, nothing gets the job done quite like a pack of horny septuagenarians. The kids'll be loading tubes into centrifuges in no time. The ad's final image is, in stark contrast to the ice cream they are sharing, particularly tasteless. But there may be a method to this madness. I'm pretty sure I'll remember that old men dig vanilla after seeing this, so they did successfully plant a scientific factoid in my head. We'll see if it outlasts the night terrors. Meanwhile, the print component takes a stab at the other end of the age spectrum, with the carefree umbili-bungee baby shown below. The campaign's tagline is, "We can explain," and yes, both agency and client have a lot of explaining to do.

—Posted by David Kiefaber

Published on December 4, 2009 | Permalink | Comments (2)
Filed under Canada, Freaky, Kiefaber, Rethink

This is your brain on D&M Publishers' books

This ad campaign from Rethink in Vancouver for D&M Publishers, an independent publishing house in Canada, might be a tad too clever for its own good. See the three full ads here. Or maybe the approach is spot-on, considering the target audience of presumably brainy readers who don't mind working an extra beat to take in the ads' subtly mind-blowing message. Either way, it's somewhat amusing that the ads rely entirely on visuals to make their point—an unintentionally ironic nod, perhaps, to the fact that no one reads anymore. But I might be reading too much into it. Via Ads of the World.

—Posted by David Gianatasio

Published on January 5, 2009 | Permalink | Comments (0)
Filed under D&M, Gianatasio, Rethink