Weezer and Snuggie warm up to each other

The unlikeliest product of the year has arrived: the Weezer Snuggie, which is being hawked in the infomercial above, packaged with the new Weezer CD, for the low, low price of just $29.99. Yes, the Weezer guys appear in the ad, and yes, the product is real. The band's frontman, Rivers Cuomo, told Rolling Stone about plans for a "Wuggie" back in May. "A Wuggie is basically exactly like a Snuggie, except it says Weezer on it," Cuomo said. "The people at Snuggie are doing it with us and promoting it with us. It's a totally legit Snuggie." Shame they didn't keep the Wuggie name.

—Posted by Tim Nudd

Previously on AdFreak:
Snuggie wearers at last can outfit their pets
Be an utter tool, order the WTF Blanket now

Published on November 4, 2009 | Permalink | Comments (4)
Filed under Nudd, Snuggie

Sleevie helps you look great ... and do good

This week's honors for best fictitious brand go to the Sleevie, a garment whose capacious sleeves make it easier to expose your arm and thus donate blood. Looking like something an especially fashion-challenged Franciscan monk might wear, it's presented in a bogus infomercial by Austin, Texas, agency Door Number 3. "You want to donate blood, but rolling up you sleeves can be a real pain," says a voiceover, as we're shown the Sleevie as the solution to this age-old problem. The non-bogus idea here is to drum up blood donations to the Blood Center of Central Texas.

—Posted by Mark Dolliver

Previously on AdFreak:
Snuggie wearers at last can outfit their pets
Be an utter tool, order the WTF Blanket now

Published on October 16, 2009 | Permalink | Comments (1)
Filed under Dolliver, Infomercials, Parody, Snuggie

Snuggie wearers at last can outfit their pets

After what has surely been an interminable wait, Snuggie fans can finally order mini Snuggies for their dogs. (You can probably put it on your cat, too, though you might lose some blood getting clawed in the process.) The advantages over a regular pet sweater are questionable (such sweaters "pull and they're tight," according to the infomercial), but it's not really as much about function as fashion. Via @woodlandalyssa.

—Posted by Tim Nudd

Published on July 30, 2009 | Permalink | Comments (8)
Filed under Infomercials, Nudd, Snuggie

Be an utter tool, order the WTF Blanket now

Great parody here of the infomercials for the Snuggie, reimagined as the What the F#%k Blanket. Now, we just need a mashup of the New York Times Weekenders ads and the Snuggie spots. Via American Copywriter.

—Posted by Tim Nudd

Published on February 12, 2009 | Permalink | Comments (5)
Filed under Nudd, Parody, Snuggie