Are the Super Bowl brands still on Twitter?

Last month, we wondered how long all those Super Bowl ad characters would last on Twitter. The answer was a bit surprising, if only because the personality with the highest potential—the mulleted and inventive PepSuber—was one of the first to drop off. The Pepsi-SNL crossover character quickly racked up over 1,000 followers but abruptly stopped posting on Feb. 24. H&R Block's Tax Guy Murray, the man threatened with death for boning up the Grim Reaper's taxes, deserves credit for playing out his ad's story line. On the day of his supposed passing, March 11, Murray posted a flurry of updates about when Death came calling. (Don't worry, Murray escaped unharmed.) The spammy but prolific E*Trade Baby has kept up his shtick pretty consistently. But strangely, it's SoBe Lifewater that takes top honors with its Sobeworld account, which has the most followers (1,196) and has been impressively interactive with other users. Sadly, this probably means we're in for another 10 years of dancing lizards.

—Posted by David Griner

Published on March 19, 2009 | Permalink | Comments (0)
Filed under E*Trade, Griner, H&R Block, Pepsi, SoBe, Super Bowl, Twitter

You'll need 3-D glasses for Super Bowl XLIII

Exciting news in the perennially up-and-coming field of 3-D technology: Four marketers are teaming up to air two commercials in super-fabulous 3-D as part of a special "event" during this year's Super Bowl telecast on Feb. 1. The ads, which will run at the end of the second quarter (a big bathroom-break moment, unfortunately), will be a 3-D trailer for DreamWorks Animation's upcoming 3-D feature film, Monsters vs. Aliens, and a 60-second spot in 3-D for PepsiCo's SoBe Lifewater. The other two marketers involved are Intel, which has made 125 million pairs of 3-D glasses for the occasion (to be made available at various retail locations), and NBC, this year's Super Bowl broadcaster, which will also air a 3-D episode of Chuck the following day (to be promoted under the slogan "Don't Chuck your glasses"). The whole thing is ludicrous enough to get lots of attention, but don't expect the Lifewater ad to knock your socks off. It will feature "the SoBe lizards and stars from DreamWorks' Monsters vs. Aliens [dancing] alongside current NFL stars."

—Posted by Tim Nudd

Published on January 6, 2009 | Permalink | Comments (0)
Filed under DreamWorks, Intel, NBC, Nudd, SoBe, Super Bowl