Diet Dr Pepper guy just wants you to believe
Since the invention of diet soda, advertisers have tried hard to convince consumers that it tastes just as good without the 10 tablespoons of sugar. The latest to try is Diet Dr Pepper, courtesy of Deutsch, whose whimsical effort harkens back to childhood Claymation specials, which, as you may know by now, normally scare the bejesus out of me. But despite the moving clay, this commercial isn't that frightening, with the notable exception of one trippy part when the Easter Bunny starts shouting out flavors, like he just downed a bag of Jelly Bellys. The spot is actually kinda cute, with all the holiday icons along with Bigfoot and the Tooth Fairy in a therapy group called "I Exist," whining about how no one believes in them. When the Diet Dr Pepper guy shares that he wants people to believe in a good diet soda, they all laugh at him. Of course, remember how heartbroken you were when you found about Santa? You might as well prepare for a similar disappointment if you think diet soda will ever taste like regular. —Posted by Rebecca Cullers See also: |
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Published on September 22, 2009 | Permalink
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Hot women get homicidal for Mountain Dew
To launch its limited-time Game Fuel flavors, Mountain Dew has created this vignette of two primal-screaming, weapon-wielding women who decide to wage a duel in the middle of the grocery store. Why? Because favoring different flavors of soft drink is apparently tantamount to a blood feud in World of Warcraft. Mountain Dew partnered with the massively popular game to create two flavors, Horde Red and Alliance Blue, based on World of Warcraft's two major factions. It's nice to see a fair rivalry this time, since the last incarnation of Game Fuel apparently pitted the entire planet against one smug American. —Posted by David Griner |
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Published on June 17, 2009 | Permalink
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Have you got what it takes to be a Fantana?
Fanta soda is looking for a fourth Fantana to annoy the shit out of people, and it could be you! But don't worry, you'll probably be wearing less clothing than the silhouette on the poster. All you'll need, according to the instructions on Fanta's Web site, is a photo, a video, a compelling reason for wanting to be a Fantana, and "a natural love of Fanta," so genetic protection against diabetes would also come in handy. Oddly enough, "self-respect" is not on the list. Huh. Via Copyranter. |
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Published on June 15, 2009 | Permalink
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Dr. Dre taking it slow in new Dr Pepper spot
Dr. Dre is the latest fake doctor contributing his name value to Dr Pepper. In Dre's case, he's also contributing the first officially released beats from the much-delayed Detox, his album that's due later this year, until it gets pushed back again. Nevertheless, Dre's imaginary medical credentials lend weight to his claim that "scientific tests prove when you drink Dr Pepper slow, the 23 flavors taste even better." And he's not alone. His colleagues Dr. J, Dr. Frasier Crane, and Gene "Dr. Love" Simmons (ew) all agree with him. Dr. Who and Dr. Wagner Jr. couldn't be reached for comment. —Posted by David Kiefaber |
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Published on June 1, 2009 | Permalink
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Bear simply astounded by Coke Zero's taste
This Coke Zero spot from Wieden + Kennedy is described as an "epic rock opera ... featuring such memorable cast members as a singing bear, candy-pooping birds [and] an elk with sausage antlers." There are also sheep with honeycomb wool, which I don't understand, but if that bear likes his sheep full of angry bees, more power to him. This is America, after all. (Actually, the spot only aired in Brazil, and broke just recently, even though it was completed some 15 months ago.) Anyway, the gist of this ad is that the bear is taken aback by the robust flavor of Coke Zero. Was he expecting it to taste awful? If so, he might not be the brand's ideal spokesbear. He could open for Meat Loaf on his next tour, perhaps. |
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Published on May 21, 2009 | Permalink
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Pepsi Throwback ads resurrect 1970s relics
Here are nine new 15-second spots from TBWA\Chiat\Day that Pepsi unveiled today to promote Pepsi Throwback, its nostalgia beverage featuring '70s product packaging and, to my personal delight, real sugar instead of high fructose corn syrup. The retro theme extends to the media buy, as the ads are running on Hulu alongside old shows like Hill Street Blues, Battlestar Galactica (the original) and The Mary Tyler Moore Show. The spots are pretty amusing, showing the Throwback can interacting with artifacts from the '70s. But Pepsi's notion that the '70s are "considered new" because millennials weren't around to experience them the first time ignores the fact that the '70s have been mined for nostalgia for years now. Also worrisome: Three other ads were made in conjunction with the folks at CollegeHumor.com, who wouldn't know funny if it flashed them and took a picture. But at least Pepsi is stepping up and producing ads to fit Hulu's specialty content. That alone makes them look like they have a clue. |
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Published on May 18, 2009 | Permalink
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Ewok slaves play magical organ in Coke ad
Here's one of the weirder Coca-Cola commercials you'll see. A homeless-looking hipster dude wheels a box up a hillside, unpacks it to reveal an intricate organ with a bunch of Ewok/Spongemonkey type creatures inside who grunt and sing when given squirts of Coke from a series of jets activated by the organ's keyboard. Four more hairballs play as a little band down below. Soon, the music attracts a whole load of young hippie types, who slog up the hillside and dance in the grass, which starts sprouting bottles of Coke. Make of it what you will. By Mother in London. |
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Published on May 7, 2009 | Permalink
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Kids' characters fall from grace in soda ads
This new ad campaign from the La Familia agency in Chile for some kind of soda isn't very kind to beloved children's characters. Here we have a guy who's returned from an afternoon of delighting children as Barney, and is digging into his carton of smokes and collection of skin mags. See the full ad here. Another ad shows a Teletubbie taking a leak in a Trainspotting-like bathroom. Somehow this "0% fantasy" notion is meant to make the soda appealing. Despite the grim outlook, the artwork is pretty fantastic, with the bloodstained wall behind the bathroom's broken mirror in the Teletubbie ad one of many killer details. I'm not sure why they focused on PBS characters who peaked in popularity 10 years ago, or why they draw on examples from mass media at all. But who cares! This fun concept has legs, and with any luck, Big Bird and Oscar the Grouch will be next. But not Snuffleupagus. He's real, dammit! God, I need another Coke. Via Ads of the World. |
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Published on March 26, 2009 | Permalink
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