Spirit Air (of course) exploits JetBlue's saga

If any rival airline was going to make fun of JetBlue and its flight-attendant saga, it was Spirit Airlines—whose previous adventures in current-events humor included a Tiger Woods sale and an oily beaches sale. This time, they've e-mailed customers a $35 coupon that shows a guy holding two beers and jumping, Steven Slater like, down an inflatable exit slide. "Don't be blue, slide down to low fares," says the copy. Stay classy, Spirit Air. (By the way, is that Donny Deutsch in the photo?) Via Consumerist.

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Spirit Airlines knows you enjoy oily beaches

Spirit Airlines, whose previous attempts at humor have included a Tiger Woods-themed sale, has now put together a tasteless oil-spill-related promotion (themed "Best Protection," or "BP") for flights to Mexico, Puerto Rico, Atlantic City, N.J., and Fort Lauderdale, Fla. The tagline, "Check out the oil on our beaches," leads us to assume their target audience is Andrew Dice Clay fans and kids who buy shirts from Spencer's Gifts. That it's a sexist, badly timed, poorly articulated joke at the expense of BP's Deepwater Horizon spill is self-evident, but the ads are also misleading. Associating that kind of sexy imagery with anywhere in New Jersey is blatant false advertising.

—Posted by David Kiefaber

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Spirit Airlines remains classy with latest ad

Spirit Airlines sure likes its risque house ads. Following up on on its Tiger Woods sale, the low-rent airline's copywriter has some juvenile fun with a winter promotion to diving-friendly destinations. Via @ischafer.

—Posted by Brian Morrissey

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Spirit Airlines' latest ad mocks Tiger Woods

The always-classy Spirit Airlines is striking while the iron is hot and holding an "Eye of the Tiger" fare sale—which it's advertising online with a cheesy Flash animation of a tiger driving into a fire hydrant. "It's a jungle out there!" says the copy. "Make sure you avoid all the obstacles and get the lowest fares." The carrier hasn't been this inspired since holding its "Many Islands, Low Fares" (MILF) sale a couple of years ago.

—Posted by Tim Nudd

Previously on AdFreak:
Spirit Airlines not selling actual mullets
Spirit flight attendants despise apron logos

Filed under Airlines, Golf, Nudd, Spirit Airlines
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Spirit flight attendants despise apron logos

Spirit Airlines, which has courted controversy in the past with its "Many Islands, Low Fares" (MILF) ad campaign, is stirring the pot yet again by putting Bud Light logos on its flight attendants' uniforms. Critics of this new measure—many of whom are Spirit flight attendants themselves—claim that, in addition to turning them into "walking billboards," the logos make everyone's job harder by encouraging in-flight drunkenness. Spirit has turned a deaf ear to their concerns, mainly because they've gone too far to stop selling out now. With the overhead bins, tray tables, ticket jackets, cups, napkins and boarding passes auctioned off to various sponsors, there isn't much ad space left. And while this promotional tactic is certainly coarse, people who get loaded on airplanes usually plan on doing so before the beverage cart comes around.

—Posted by David Kiefaber

Filed under Airlines, Alcohol, Bud Light, Controversy, Kiefaber, Spirit Airlines
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Spirit Airlines brings the paradise on board

Dave: Oh my god! Stewardess! Judging by that sun-kissed, palm-draped scenery outside the windows of this airplane, we're heading toward tropical climes. Looks like the Bahamas! But I have to be in Pittsburgh for a meeting! Oh wait, I get it. Those sandy beaches, that azure sky—it's all part of Arnold's nifty campaign for the Bahamas Ministry of Tourism, the one where they decorate the inside of the plane. Phew! I was worried.
  Stewardess: Yes, that's some eye-catching, unconventional creative, all right. Unfortunately, it's running exclusively on Spirit Airlines. This is JetBlue. Those are beaches and palm trees, sir. We land in Nassau in five minutes.
  Dave: What?! ... Ah well, at least I won't have to go to Pittsburgh. What a dump.
  Stewardess: I'm from Pittsburgh, sir. My dad's deputy mayor.
  Dave: Well, it's a great town. Why are you rolling your eyes? I thought these were the friendly skies?
  Stewardess: That's United. And they've dropped that line.
  Dave: Hey, can I get your phone number? Why are you walking away so fast down the aisle?

—Posted by David Gianatasio

Filed under Airlines, Arnold, Bahamas, Gianatasio, Spirit Airlines, Tourism
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Nike getting ad tips from Spirit Airlines

So Nike’s probably never heard of Spirit Airlines, but it’s grooving to the same mullet theme. Spirit’s got its Mullet Sale; Nike’s got a mullety running shoe. Spotted at KFADvertising, which helpfully adds that another name for a mullet is a Missouri Compromise.

—Posted by Tim Nudd

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Spirit Airlines not selling actual mullets

Speaking of mullets (see vintage Andre Agassi ad below), Spirit Airlines has been holding a “Mullet Sale,” so called because it discounts seats in business class (“Business in the front”) and in coach (“Party in the back”). It’s a bit of a stretch, as flying coach is hardly a party. But they picked an excellent model for the ad—he looks like a striker for some Italian Serie B soccer team. UPDATE: Just noticed that Make the Logo Bigger is enjoying this Mullet Sale, too.

—Posted by Tim Nudd

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