Is Sprint's ad the first inspired by a widget?

I'm glad to hear I'm not the only nerd who loved Sprint's "Now" widget, which debuted in November. Apparently the lighthearted and mesmerizing tool was such a hit, Sprint turned it into the swank new ad shown above. If you haven't already, check out Eleftheria Parpis' writeup on Adweek.com about the campaign by Goodby, Silverstein & Partners. So, what will be the next widget to inspire a big-budget TV spot? My vote goes to the Blog and Website Cuss-O-Meter.

—Posted by David Griner

Published on April 8, 2009 | Permalink | Comments (1)
Filed under Goodby, Silverstein, Griner, Sprint, Telecom

Feast on data with Goodby's Sprint widgets

Keep current on all sorts of arcane data with this impressive page of Sprint widgets, available for download in a mini version. Via Kottke, who credits Mike Kellogg and Goodby, Silverstein.

—Posted by Tim Nudd

Published on November 12, 2008 | Permalink | Comments (0)
Filed under Goodby, Silverstein, Nudd, Sprint, Telecom