Dunkin' Donuts rips Starbucks' decaf policy
As the economy continues to sour, the trend toward bitch-slap advertising intensifies. Best Buy kicked around Circuit City, but that wasn't much of a challenge, as the latter had already gone belly up. Now, perhaps revved up on its own java and triple-glazed treats, Dunkin' Donuts gets all up in Starbucks' grill in a newspaper ad from Hill, Holliday. The copy takes Seattle's finest to task for brewing decaf in the afternoon only by special request. Brags Dunkin': "We don't work around our schedule, we work around yours. Get what you want, when you want it. Because at Dunkin' Donuts, you kin' do it." My advice: They kin' grab a decaf and chill. The recession's ad wars have just started. And if that Jack in the Box freak recovers from getting hit by that bus, I shudder to think of the paid-media carnage to come! —Posted by David Gianatasio |
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Published on February 5, 2009 | Permalink
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Dunkin' claims taste-test win vs. Starbucks
Hill, Holliday has created a new commercial and Web site touting blind taste-test results favoring Dunkin' Donuts coffee over Starbucks. I conducted a test of my own, pounding down Dunkin' coffee non-stop all day yesterday and Starbucks today to see which buzz is more righteous and "far out." For kicks, I also wore a blindfold. The Dunkin' coffee made me hallucinate that the sexy field researcher in the ad morphed into a giant Dutch man-cat who got my doughnut order wrong over and over, just like the counter help at Dunkin' in real life. After my first dozen Starbucks lattes, I stripped to my shorts, adopted the nerdy mannerisms of John Hodgman and tried to convince co-workers that Vista's not really that bad, all while standing on my head. AdFreak's lawyers have advised me to add: Do not try drinking this much coffee at home! I am a professional blogger and do stuff like this all the time! (Or at least I say I do.) Now, what's a guy gotta do to get a refill around here? |
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Published on October 21, 2008 | Permalink
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