Summer's Eve didn't see a problem with ad

After apologizing last week for telling women that cleaning one's vagina is the first step toward getting a pay raise at work, Summer's Eve has elaborated on how the ad in question was approved to run. In short, brand manager Angela Bryant says they "never made the connections" that it might be an unfortunate message to send out. That they didn't see anything wrong at first is worrisome and weird, but at least they're following up and being honest. They're also vowing to improve outreach to make future ads more "relevant and respectful." Below is Bryant's full statement, posted in comments under our original item:

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Filed under Controversy, Nudd, Personal care, Summer's Eve, Vaginas
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Summer's Eve ad: Douche more, earn more

Summer's Eve placed this big ad for its Feminine Wash in Women's Day magazine suggesting that the cleanliness of her privates plays a pivotal role in whether or not a woman will get a raise at work. Literally the ad says that step one toward getting paid more is keeping yourself clean "down there." The premise of the ad—that a woman's ultimate worth is the sum of her ladyparts—is insulting enough, but the ad places use of the product above things like establishing your accomplishments and worth to the company. Even if this is some grand attempt at satire, as some claim, it fails because Women's Day isn't an outlet for satire, so the effect will be lost. Maybe Summer's Eve thinks it needs to position itself as a boon to careerism, since the medical community doesn't seem to think much of douching these days. Via Daily Kos. UPDATE: In the comments section, Summer's Eve brand manager Angela Bryant writes: "I would like to first of all apologize if this ad in anyway has offended anyone. We are taking immediate next steps to remove the ad from circulation. We want you to know that Fleet Laboratories and the Summer's Eve brand have the utmost respect for women. While we understand how some may come to an alternative conclusion regarding our recent ad, that was never our intention. Thank you."

Filed under Kiefaber, Personal care, Summer's Eve
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