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Sussex Safer Roads Partnership | 'Embrace Life' safe-driving PSA

Posted on Fri Jan 29 2010


Comments

CANNES CANNES CANNES

Posted by: Tarek Nasr | Jan 31, 2010 7:24:49 AM

Absolutely brilliant

Posted by: Fahreza Hidayat | Feb 1, 2010 9:11:52 AM

certainly more engaging than saying "wear your seatbelt!"

Posted by: david ross | Feb 1, 2010 12:43:13 PM

Wow. That was really really good. Amazing way to present such a simple message.

Posted by: Adam | Feb 4, 2010 1:19:40 AM

Made me cry. Beautiful.

Posted by: Michelle | Feb 4, 2010 12:14:45 PM

I've watched this 3 times and cried every time.
Very sweet little film.

Posted by: Suzanne | Feb 21, 2010 2:03:21 PM

brilliant!!!!!

Posted by: Lee | Mar 31, 2010 4:59:12 AM

was almost crying

Posted by: lo | Apr 28, 2010 12:16:45 PM

Does anyone know a good divorce lawyer

Posted by: BC | May 12, 2010 11:02:47 AM

Ehm.. not very original though! There has been adverts like this one in Norway for years!

Posted by: Anna Nordstrand | Jun 25, 2010 3:55:21 PM

Such a rip off of Norwegian Ads dude!!!!!!!!!!!!!!

Posted by: banta | Jun 25, 2010 4:26:18 PM

yeah..there's nothing nre about this, it's been around in Norway for years! But still, it's a good ad so I'm glad more countries are picking up on the idea

Posted by: Elen | Jun 25, 2010 4:42:03 PM

It is better when we drive safe and wear our seat belt and it is bitter when we don't. Drive safely.

Posted by: driving lesson solihull | Aug 15, 2010 12:49:03 PM

great video really gets the message across

Posted by: Jake ochiltree | Nov 1, 2010 6:23:20 AM

Wow! That touched home.

Posted by: L Brown | Nov 25, 2010 7:36:25 PM

Wow! That touched home.

Posted by: L Brown | Nov 25, 2010 7:36:25 PM

Deeply moving and most intelligent form of advertisement. Casting, soundtrack, staging, all so perfect.

Posted by: konigstephan | Nov 25, 2010 10:06:19 PM

so so awesome

Posted by: jan | Nov 27, 2010 2:54:51 AM

so so awesome

Posted by: jan | Nov 27, 2010 2:54:52 AM

some driving instructors laugh about teaching a learner the cockpit drillwhich involves learning to put their seatbelt on.
I'm going to start showing this video to learners on their first driving lessons.

Posted by: Jake | Dec 19, 2010 3:47:22 AM

One of the best video i ever watched.Seat belts are important to wear and will be a life saving feature on your car in times of emergency.It means a lot and definitely a great reminder to every driver.

Posted by: unite tyre changer | Jan 11, 2011 10:07:42 PM

I love this video a lot.I think everyone should watch this and realize how important to have your seatbelt when driving.It's not a simple accessory but a life saving one.

Posted by: tyre machines | Feb 24, 2011 11:02:41 PM

I also want to recommend this video to everyone. We should all be embracing our lives and bear in mind safety driving. We also need to learn precautions and safety driving skills to ensure that we are on the right track.

Posted by: plumbing | Apr 22, 2011 12:29:36 PM

I enjoyed watching the video. Its a one great way of showing everyone of the importance of seat belts.

Posted by: party bags | May 27, 2011 7:14:25 AM

Nice video campaign. It makes me wonder what is this video for. The concept is really interesting and in the end I find myself laughing because of the serious mood in the video telling about the importance of wearing seatbelt while on the car.

Posted by: double glazing | Jun 11, 2011 3:10:53 AM

A must watch video. It just illustrations of the body movements at the time of impact. Really seat belts are must.

Posted by: second hand cars | Aug 27, 2011 6:29:44 AM

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Posted by: sarah weatherby | Jan 21, 2012 3:33:22 AM

Appealing to people's sense of emotions and families is a great way to get the point across that safety is imperative when driving. Great PSA that gets the message across.

Posted by: Used Cars for Sale | May 7, 2012 5:57:18 PM

Why am I incapable of watching this video without tearing up? I'll wait a couple months and think "Well, maybe this time I can make it through."

Nope. Every time.

Posted by: Cheap Cars | May 16, 2012 5:41:34 AM

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