Mr. Lincoln still gets no commercial respect
Having appeared with an amphibious rodent on behalf of a sleep medication (Rozerem), as an unsuccessful stovepipe-hat-toting job applicant (College Level Exam Program, circa early '70s) and in innumerable tawdry tie-ins for annual Presidents Day sales, what latest commercial humiliation must our noble 16th president suffer? Have no fear, Regis and Kelly have the answer. In a new spot from Tierney Communications, TD Bank features Abraham Lincoln fretting over pennies and ultimately walking off the set while the extremely unhelpful ad duo look on. Have Reeg and K.R. been advised that in 2009 the U.S. government will celebrate the 200th birthday of the Great Emancipator with, yes, newly minted 1-cent pieces? Has the Toronto-based financial company forgotten that it was Lincoln who brokered an unlikely peace between America and Canada in 1861 (during the Trent Affair). Note to President-Elect Obama: Ad injury to your Honest Illinois forebear has been duly noted. |
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Published on December 22, 2008 | Permalink
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TD Bank can't get enough of psychoanalysis
As if Regis and Kelly weren't obnoxiously animated enough in the flesh, Tierney Communications and TD Bank have put photo-cutout versions of the pair to work in an online campaign, TD Bank Theater. Like the live-action spots that broke a few weeks ago, Philbin frets about the merger of TD Banknorth and Commerce Bank, and gets reassured by a therapist. The shrink charges $250 per session, which makes him a bargain compared to some therapists in Boston I could name. He also seems unfazed when Ripa appears out of thin air, like a figment of Regis's tormented psyche. It's all a bit much—sometimes a bank is just bank. We're promised a clip-art Abe Lincoln in the next installment, so there's some hope that viewers will be set free. |
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Published on December 1, 2008 | Permalink
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TD Bank knows how you love the free crap
Banks give away free stuff like lollipops, pens and tote bags all the time. But TD Bank (newly merged from TD Banknorth and Commerce Bank), primed to please in a tanking economy, takes premiums to a whole new level by handing out free coffee, pizzas and umbrellas and running a sweepstakes with the services of chefs, chauffeurs and house cleaners as prizes. It's all part of a Tierney Communications campaign that uses Commerce's old line to bill TD, which mainly does business in the East, as "America's most convenient bank." Well, some bank has to be—and it's clearly not the behemoth Bank of America, with its "customer-service" voicemail system too complex for NASA to navigate. Oh, Regis and Kelly are also holdovers from the Commerce campaign—which is convenient for them in terms of getting another paycheck, but annoying for the rest of us who have to watch their tired antics. —Posted by David Gianatasio |
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Published on November 20, 2008 | Permalink
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