Suggestive Toyota ad gets a good pounding
"I'm here to take Jennifer's virginity out tonight." "She can take a good pounding in any direction." "I'll have her on her back by 11." "I'm ready to blow." This innuendo-laced online Yaris spot won a short-film contest held by Saatchi & Saatchi and Toyota Australia but has been pulled after angry protests that it's sexist and even incestuous. It probably does cross a line when the kid demonstrates what he plans to do with the airbags. The spot was created by production house Play TV in Brisbane. The director, Frazer Bailey, seems a bit baffled by the uproar. "I thought it was funny—a bit of a boy's joke," he tells the Sydney Morning Herald. "And then my mum read it and she laughed out loud." Via Jalopnik. —Posted by Tim Nudd
|
|
Published on December 14, 2009 | Permalink
| Comments (6)
|
Toyota eyeing the giant-tire-swing business
Call me dense, but I don't see what this Toyota spot from Saatchi & Saatchi in New Zealand has to do with, well, Toyota. In fact, it seems to encompass nearly everything but Toyota, including envy, materialism, good parenting and the sturdiness of Oceanic craftsmanship. The only time Toyota even enters into things is when the dad goes out for supplies, and that's maybe five seconds out of 60. Although it has convinced me that Toyota should start producing enormous tire-swing contraptions. |
|
Published on June 11, 2009 | Permalink
| Comments (1)
|
Toyota storms our turf: high-school football
As if it weren't bad enough that Toyota crushed our proud domestic auto industry by making quality, fuel-efficient cars, the company now has to shame us further by stealing our heritage. This fall, Toyota took to the road with Saatchi & Saatchi and visited select high-school football teams across the country for Line of Scrimmage, an ultra-folksy take on what's goin' on in small-town America, the last safe haven for freedom-loving car buyers. What will happen to GM if there are no football moms left buying Yukons to take their kids to practice in? And to Ford if the Tundra becomes the football-coach truck of choice over the F150? Not even the U.S. government can save the Big Three if Toyota wins the battle in the small-town trenches. Then they'll just have to be saved by zero. |
|
Published on December 11, 2008 | Permalink
| Comments (5)
|
Humans with big cat heads invade Australia
Advertising's embrace of human beings with giant cat heads, which originated in Holland, has moved to Australia via this new Toyota Corolla work from Publicis Mojo in Sydney. According to the agency, the campaign "tells the story of a kitten headed hero who battles a gang of feral baddies" in an abandoned shopping mall, then scoots away in his sporty Corolla. "The ambitious production was a combination of very well rehearsed fighting sequences, and real, cuddly kitten heads." The campaign will play out online with an animated graphic novel in three pun-heavy parts: "9 Lives and Counting," "Landing on All Fours" and "The Sound and the Furry." |
|
Published on November 7, 2008 | Permalink
| Comments (4)
|
Viewers rise up against 'Saved by Zero' ads
The murderous hatred being directed toward Toyota's "Saved by Zero" ads has been building for a few weeks now, and it's become semi-official with this Associated Press story. A number of Web sites—Esquire, Best Week Ever, Consumerist and Jalopnik among them—have been hosting rants about the ads, which feature the admittedly awful 1983 song "Saved by Zero" by British new-wave group The Fixx. By and large, viewers feel an urge to end their own lives and/or other people's when the ads come on: "It makes me want to kill someone/never ever buy a Toyota." "Marketing 101, don't piss consumers off, don't get on their bad sides, don't cultivate contempt." "I CAN'T EVEN EXPRESS MY OUTRAGE WITHOUT USING CAPS LOCK." Clearly it's the feel-bad campaign of the year, and from a company (and industry) that doesn't need any extra help in hurtling down the crapper. |
|
Published on November 6, 2008 | Permalink
| Comments (52)
|
